Social Media Marketing

Marketing

3 Ways to Use Facebook Groups to Attract and Keep Customers

Follow these tips to create different types of groups tailored to specific customers.
Marketing

How to Make Your Social Networking Efforts More Productive

Forget flavor-of-the-month social sites. Find the community that works best for your company.
Technology

How Social Media Startup Wildfire Was Bought By Google for $250 Million

The acquisition is the latest in a string of social media marketing companies being bought by large tech giants.
Marketing

Is Your Website Ready for Facebook Advertising?

A well-designed landing page is critical to building customer relationships.
Project Grow

No Money for Ads? How to Win Customers

Allison O'Neill, owner of children's retail shop Bundle in New York, partners with about a dozen similar small businesses to compete against the big players. Hear her story, plus expert tips.
Marketing

A Quick Guide to Using Tumblr for Business

The blogging and social networking site can help increase search visibility and provide a mobile-friendly platform.
Marketing

Yes, You Need To Tweet

But more importantly, you need a smart social media strategy to build your brand and business online.
Marketing

Time for a Second Look at Daily Deals?

A new report finds that daily deals may perform better than previously thought.
Franchises

Subway's Tweets Top List

A recent survey finds that the sandwich franchise beats out McDonald's, Starbuck and others when it comes to social media. We asked why.
Marketing

5 Things You Need to Know About Facebook's Edgerank Algorithm

Engaging content and interactivity can help boost your visibility with fans.
Project Grow

An Entrepreneur's Life: Gary Vaynerchuk

Social media expert Gary Vaynerchuk talks about his life and dreams as an entrepreneur.
Marketing

Big-Company CEOs Out of Touch When It Comes to Facebook,Twitter

The leaders of large companies are mostly avoiding social media. And they're missing an opportunity for their company's brand.
Project Grow

How to Create Pre-Launch Buzz

Marissa Lippert used a Kickstarter campaign and social media to create excitement and a customer base for her brick-and-mortar shop, Nourish. Hear her story, plus expert tips.
Marketing

Pinterest Marketing: Pinning With a Purpose

Pinterest can help you attract new customers, but first you must define your online marketing strategy.
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