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Social Media Marketing

Marketing

Does Your Company's 'Social Personality' Need a Makeover?

Connecting with customers and making your brand stand out from the competition is vital to social media success, our experts say.
Marketing

Why Google+ Will Be the Next Big Thing for Your Business

Google+ has quickly become the place to be in social media. Here's why--and what your business should do about it.
Marketing

A Profile of the Active Social Networker

Americans are spending more time on social networks and blogs, according to a new study from Nielsen. Here's what that means for you.
Marketing

Social Media Breakdown: Spotify

When digital music service Spotify crossed the Atlantic to the U.S., the company leaned heavily on social media to build awareness. Here's a look at what worked for them.
Marketing

Five Social Media Tools for More Buzz for Your Buck

Tapping into social media management tools can help business owners get a handle on their Facebook, Twitter and other online marketing efforts.
Marketing

Beyond Q&A: The Many Uses of Quora

There's more to Quora than meets the eye. Entrepreneurs, marketers and even investors are tapping its benefits.
Technology

Four Tools for Scouting Social Media Leaders in Your Network

Social analytics companies serve up ways for businesses to be influential. Here's how these rankers compare.
Marketing

Can a Tweet Button Drive More Traffic to Your Web Page?

Installing social sharing buttons is an easy way to increase the visibility of your website.
Entrepreneurs

From Grad Student to Social Media Millionaire

How twentysomething Shama Kabani of Marketing Zen Group wrote a master's thesis on Twitter and then went on to build a leading-edge marketing firm. Part of our annual Young Millionaires report.
Marketing

Who Checks Your Company's Social Media Profile?

The percentage of adults using social media sites on a daily basis continues to rise. Here's how to update your communications strategy accordingly.
Marketing

The Fallacy Behind 'Facebook Fatigue'

Recent studies claim we're getting tired of Facebook. Going beyond the initial numbers reveals a different story.
Marketing

Facebook Posting Techniques that Really Work

Boosting the effectiveness of your Facebook publishing strategy is easy if you know the answers to these seven questions.
Marketing

Old Spice and Social Media: Why Not Make the Most of Fabio vs. Mustafa?

Fabio and Mustafa should still be tweeting, says social media guru Gary Vaynerchuk.
Marketing

The Top Five Social Media Mistakes

Sure you're marketing with Twitter and Facebook, but are you doing it well? Here are the most common traps you might be falling into.
Marketing

Five Truths About Social Media Marketing

Remembering marketing principles is a must, but ignoring social-media innovations would be a mistake.