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Social Media Marketing

Social Media

IWearYourShirt Puts a Social Twist on Product Placement

How a 20-something entrepreneur gives businesses of all sizes a star turn.
Growth Strategies

How Fast-Growing Companies Use Social-Media Marketing

Here's a sampling of how growth-minded businesses use social media to ring in sales.
Social Media

How Can I Target Women Customers?

Social marketing expert Starr Hall offers quick tips to business owners looking to sell more to women.
Marketing

How Can I Improve My Marketing?

Social marketer Starr Hall offers tips for upgrading your marketing efforts.
Social Media Marketing

10 Laws of Social Media Marketing

For business owners just getting started, a guide to build brand buzz and boost your bottom line.
Social Media

When Should a Business Owner Get Personal on Social Media?

Mikal Belicove, <em>Entrepreneur</em> Magazine columnist, on when to get personal or stay business-like on social media.
Social Media

Should I Stick with Social Media If I'm Not Getting Results?

Mikal Belicove, <em>Entrepreneur</em> Magazine columnist, on exercising patience when experimenting with social media marketing.
Marketing

How Can I Make Sense of Social Media Feedback?

Mikal Belicove, <em>Entrepreneur</em> Magazine columnist, on when to act on online comments about your business.
Marketing

How Can I Stay on Top of My Social Media Efforts?

Mikal Belicove, <em>Entrepreneur</em> Magazine columnist, on finding fodder for social media conversations.
Marketing

10 Steps to Getting Started in Social Media Marketing

Like it or not, you need social media to develop and protect your reputation, and to grow your business.
Marketing

How Social Media is Changing Business

How social media is changing everything about the way we do business.
Marketing

Is It Time for You to Get Anti-Social?

Why some small businesses have pulled back from social media -- and are better off as a result
Marketing

7 Steps to Leverage Advertising for a Successful Marketing Campaign

Learn how to find and convert more leads by monetizing your brand and capitalizing on digital advertising.