Social Media Marketing

Marketing

Five Ways to Use Twitter for Marketing That You Might Not Know About

With a little strategy, Twitter can boost your connections and website traffic.
Marketing

Chris Brogan on How to Build Deeper Relationships With Your Customers Online

Your social media strategy should have a solid foundation and fluid outposts where you can connect with customers.
Marketing

How Small Companies Are Marketing Through Facebook

Facebook is proving itself a small-business marketing force. Here are three examples of how it's working.
Starting a Business

How ShareSquare Is Leading the QR-Code Marketing Pack

This Los Angeles-based company helps fans connect with bands and brands using quick-response codes. Plus, a look at other game-changers in the social-media space.
Starting a Business

Why Social Isn't Helping Online Retailers Find Customers

Search, email and affiliate marketing trump Facebook and Twitter for customer acquisition.
Social Media

IWearYourShirt Puts a Social Twist on Product Placement

How a 20-something entrepreneur gives businesses of all sizes a star turn.
Ready for Anything

How Fast-Growing Companies Use Social-Media Marketing

Here's a sampling of how growth-minded businesses use social media to ring in sales.
Social Media

How Can I Target Women Customers?

Social marketing expert Starr Hall offers quick tips to business owners looking to sell more to women.
Marketing

How Can I Improve My Marketing?

Social marketer Starr Hall offers tips for upgrading your marketing efforts.
Social Media Marketing

10 Laws of Social Media Marketing

For business owners just getting started, a guide to build brand buzz and boost your bottom line.
Social Media

When Should a Business Owner Get Personal on Social Media?

Mikal Belicove, <em>Entrepreneur</em> Magazine columnist, on when to get personal or stay business-like on social media.
Social Media

Should I Stick with Social Media If I'm Not Getting Results?

Mikal Belicove, <em>Entrepreneur</em> Magazine columnist, on exercising patience when experimenting with social media marketing.
Marketing

How Can I Make Sense of Social Media Feedback?

Mikal Belicove, <em>Entrepreneur</em> Magazine columnist, on when to act on online comments about your business.
Marketing

How Can I Stay on Top of My Social Media Efforts?

Mikal Belicove, <em>Entrepreneur</em> Magazine columnist, on finding fodder for social media conversations.
Marketing

10 Steps to Getting Started in Social Media Marketing

Like it or not, you need social media to develop and protect your reputation, and to grow your business.
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