Social Media Marketing

Marketing

Facebook Posting Techniques that Really Work

Boosting the effectiveness of your Facebook publishing strategy is easy if you know the answers to these seven questions.
Marketing

Old Spice and Social Media: Why Not Make the Most of Fabio vs. Mustafa?

Fabio and Mustafa should still be tweeting, says social media guru Gary Vaynerchuk.
Marketing

The Top Five Social Media Mistakes

Sure you're marketing with Twitter and Facebook, but are you doing it well? Here are the most common traps you might be falling into.
Marketing

Five Truths About Social Media Marketing

Remembering marketing principles is a must, but ignoring social-media innovations would be a mistake.
Marketing

Insights: Klout's CEO on Growing Your Social Influence

Increasing your 'clout' online can be a matter of being consistent, responsive and authentic, entrepreneur Joe Fernandez says. And you'll need to put in the time.
Marketing

Five Lies About Social Media Marketing

Social-media makes even the best marketers forget everything they already know about marketing.
Growth Strategies

The Innovators: Klout's Joe Fernandez

The co-founder of the social-media analytics firm talks about getting his new business off the ground.
Marketing

Report: Facebook Users are a Trusting Bunch

A new study investigates if Facebook and other popular social networking sites are socially isolating.
Marketing

Guy Kawasaki: To Win at Social Media, 'Plant Many Seeds'

The marketing guru says successful marketing today is about wowing 'LonelyBoy15,' not media giants.
Marketing

Google+ Isn't Ready For Business

Chomping at the bit to put your business on Google+? You're not alone -- but you'll have to wait.
Marketing

Lessons from Entenmann's 'Insensitive' #NotGuilty Casey Anthony Tweet

Businesses should consider these tips when using hashtags in their marketing tweets.
Marketing

The Spark That Fuels Wildfire Interactive

The adventurous couple looking to shake up the social-media marketing industry.
Marketing

Why Savvy Businesses Field Customer Questions on Twitter

The majority of Twitter users are likely to make a purchase from your company if you've answered a tweeted query.
Social Media

A 24-Hour Social Media Marketing Plan for Your Startup

It's easy to waste time on Facebook and Twitter. Consider this game plan for new business owners in a hurry.
Marketing

Five Dos and Don'ts for Businesses on 'Empire Avenue'

Consider these tips if you're thinking about taking your business public on this social networking site.
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