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Social Media

Social Media

Entrepreneur's 10 Most Popular Stories About Social Media in 2014

Of all the stories we wrote this year that examined social-media trends and advice, these were the ones you liked best.
Guy Kawasaki

The Test All Great Content Must Pass, According to Guy Kawasaki

The former chief evangelist at Apple says this one benchmark determines your social media success.
Productivity

17 Quick Wins to Boost Your Social-Media Marketing Right Away

Take a few minutes to knock a few of these off your list, and you're likely to see gains that go above and beyond the time you've invested.
Twitter Marketing

A Quick Guide to Mastering Twitter for Business

Critical tips to help you maximize your 140-character interactions.
fake followers

Instagram Just Murdered All of Its Robots

That's why your follower count just went down.
Instagram

Instagram Now Valued at $35 Billion, Analyst Says

Could the photo-sharing tool be Zuckerberg's greatest 'steal'?
Guest Blogging

Despite Reports of Its Death, Guest Posting Still Works to Grow Your Online Audience

Writing quality content for a third-party site, with a backlink to your site, remains effective but the emphasis is on "quality.''
Social Media Marketing

4 Free Must-Use Analytics Tools for Social-Media Marketers

Businesses can get a clear picture of how users are interacting with their posts to gain a better understanding of what works and what doesn't.
Social Media

6 Must-Have Tools to Boost Your Social-Media Productivity

Monitoring and analyzing multiple social-media channels faster and better opens more time for growing your business.
Mistakes

The 5 Worst Twitter Marketing Fails of 2014

#Fiasco. Some brands excel at tucking their tails between their tweets. Here's a naughty list of the ugliest Twitter marketing disasters this year and the important lessons you can learn from them.
Instagram

Instagram Treats Users to Five Fresh, New Filters

Their names are predictably funky, but they look pretty sweet.
Content Marketing

3 Ways to Boost Your Productivity By Repackaging Content

Basic research and expert interviews can be used in various channels to increase reach.
Yelp

Researchers Are Using Yelp to Predict When a Restaurant Will Shut Down

With new software, researchers say Yelp reviews can serve as a crystal ball for restaurant failures.
Online Marketing

Make a New Year's Resolution to Humanize Your Marketing for 2015

Think people first, numbers second, and your content will resonate with your audience.
Twitter

5 Tips to Get Active on Twitter and Reach Your Brand's Audience

Twitter is an insanely popular micro-blogging platform with an incredible reach of people you may want to know.