Social Media

Controversies

Yelp Shares are Tanking and a Kickstarter Project Could Be the Reason

A new documentary apparently shows alleged abuses by the customer review service.
Snapchat

Snapchat for Small Business: Consider 3 Key Factors

Consumers -- especially young ones with disposable incomes -- are making the move from Instagram. Here's what you should know about this rapidly expanding visual platform.
Social Media Marketing

How Not Using Social Media Can Hurt Your Business

It's hard to believe, but some businesses are still slow to embrace social media for marketing and brand-building purposes.
Social Media Marketing

What to Consider When Trying to Market on Social Media

You don't have to be on every social media platform, but you do need to be consistent about posting.
SXSW

To Stand Out at SXSW, Give Them Something to Tweet About

Custom freebies! Swords! Hands-on experiences stand out in telling companies innovation stories.
Ready for Anything

6 Steps to Launching Your Social Sales Campaign on LinkedIn (Infographic)

Selling via social media cuts down on dreaded cold calls and drives up sales. Here's how to get started fast.
Social Media

How Wanting 'Likes' on Social Media Is Killing Our Capacity for Actual Joy (Infographic)

'I disciplined my son and he threw a tantrum that I thought was so funny that I disciplined him again just so I could video it,' wrote one participant in a new study about social media addiction.
Social Media

Craft a Legal, Effective Employee Social Media Policy With These 5 Steps

To protect your company, create rules that let workers know what can and can't be said, as well as how to act appropriately online.
Apps

The Guardian Backpedals, Says Whisper Doesn't Actually Spy on Users

The newspaper 'clarified' its coverage of Whisper and pulled an opinion piece that criticized the secret-sharing app's privacy policy.
Hashtags

8 Reasons Why Every Business Needs Custom Twitter Hashtags

Custom hashtags can be used for much more than the average tweet.
Writing

Social-Media Marketing Is Not the Silver Bullet for Busy Entrepreneurs

Relying solely on social media is a slow and increasingly expensive way to grow your business. Accelerate the process by getting your message in front of larger audiences.
Pivots

Meerkat Was Just a Side Project. Here's How it Became a Viral Sensation.

Meerkat, which enables users to stream live videos over Twitter, is one of the most buzzed-about apps on the market today.
Pinterest

5 Pinterest Tips for Crazy-Good Results

The image-sharing site can be one of the best, most up-to-date ways of generating buzz and enthusiasm for your business -- if used correctly.
Facebook

Actually, Facebook Isn't Failing Brands and Marketers

Organic reach across fan pages is at an all-time low, largely because Facebook insists on quality content. That's not a bad thing for users or advertisers.
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