Social Media

Customer Engagement

3 Mistakes That Undermine Using Social Media for Customer Service

In just five years social media has gone from an innovation in customer service to a requirement. Not every company is getting it right.
Kids

YouTube to Release Kids App Next Week

YouTube Kids will run on smartphones and tablets and focus on kid-appropriate content.
Social Media Marketing

The Best Practices for Selling Via Social Media

Come across as engaging and genuine all while converting browsers into buyers -- without being pushy, one-sided or solely focused on gains.
Social Media Marketing

New Dove Campaign Aims to Cleanse Twitter of Rampant Trolling and Hate-Speech

Entitled #SpeakBeautiful, the multi-tiered campaign will aim to incite a domino effect of positivity.
Pinterest

Pinterest Aims to Pin $11 Billion Valuation With Massive Funding Round

The popular pinboard photo-sharing social network is reportedly in talks to raise another $500 million in venture capital.
Social Media

How to Protect Your Company's Valuable Social Media Contacts

It is easy for an employee to take business away from your company through social media. You need to protect yourself.
Video

Video Posts Have the Greatest Facebook Reach

A recent study highlighted the success of video and promotional posts on the social media platform, while demonstrating the decline of still photos.
Social Media

How to Build an Outreach Strategy to Earn More Social Shares

Here's a road map for planning for social success with your outreach strategy.
Twitter Marketing

5 Tools for Downloading and Analyzing Twitter Data

There is a mountain of Twitter data available with vast potential to enhance your marketing, once you have the resources to make sense of it.
Online Community

15 Truths About Online Trolls

As long as there has been an online community, there have been people abusing anonymity simply to inflict hurt and harm. A lot has been learned about them.
Social Media

8 Social Media Mistakes That Are Killing Your Brand

Social media has great potential for businesses looking to increase their reach, traffic and leads, if used correctly.
Twitter

7 Ways to Set Your Twitter Feed on Fire

Entrepreneurs can improve engagement with their tweets with a few simple adjustments.
Social Media

How to Leverage Google+ and Pinterest Search

Much of the potential benefit that social media can realistically give to brands comes from the long-term benefits of consistent and quality social media content that is promoted strategically over time.
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