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Social Media

Social Media Marketing

What America's Retailers Are Spending on Social Media This Holiday Season (Infographic)

Many companies are investing in Facebook campaigns despite changes to its organic reach.
YouTube

YouTube Paying Millions to Keep Its Biggest Stars From Looking Elsewhere

The site's most popular stars are being paid to produce new content as other channels seek to court them.
Influencers

The Easy Way to Get a Social Influencer Advocating Your Brand Is to Hire One

If you thought you needed more charismatic friends to have a social-maven driving your sales, think again.
Wealth

Move Over, Facebook. Here Comes a Social Network for Rich People.

This new social network makes sure you're rubbing virtual elbows with people as well-to-do as you are. The cost to join: $9,000.
Social Media

Prepare for That Big Meeting by Studying the Hints Your Prospect Leaves Online

It is nearly rude not to examine all the social-media clues we glean about people with whom a good relationship is important.
Social Media Marketing

The 5 Factors of Social-Media Marketing Most People Don't Consider

A recent Gallup poll proclaimed that social media marketing has little effect on whether people buy products, but it may not tell the whole story.
Personal Branding

How to Appropriately Promote Yourself on YouTube

YouTube is an untapped opportunity for personal promotion. Here are some tips for doing it right.
Yelp

New Legislation Would Make Banning Negative Yelp Reviews Illegal

Your right to write angry Yelp reviews may soon become law.
Social Media

Apple May Scoop Up This Struggling Social Network

It has been reported that Apple is looking to give social another shot by acquiring this startup.
Mistakes

The Steps Businesses Can Take to Avoid a Serious Social-Media Blunder (Infographic)

Here's what companies can learn from DiGiorno Pizza's Twitter mistake and misappropriation of #WhyIStayed.
Social Media

How Facebook Is About to Get More Like YouTube

Look out, YouTube. Facebook is flexing its video muscle with these two new features that marketers will eat up.
Trademarks

Gone in a Flash: Twitpic to Shut Down Following Dispute With Twitter

The image sharing site is closing down after Twitter requested it drop its trademark application.
Coaches Corner

Marketing Trends Experts Want You to Avoid

Some of our favorite experts in social media and marketing reveal their current least favorite trends.
Social Media Marketing

The Grand Ole Opry Gets Hip to Hashtags to Harvest a New Audience Online

The 90-year-old country music venue uses millennial marketing techniques to capture followers for a new century.
Gossip

Should Complaining About Work on Social Media Be a Fireable Offense?

A federal agency has ruled that two trash-talking employees fired by a Connecticut bar and grill in 2011 must be rehired by owners no later than this Friday.