Social Media

How to Make Company Announcements in Buzzworthy Ways
Marketing

How to Make Company Announcements in Buzzworthy Ways

With J. Crew debuting a new catalog on Pinterest and MTV announcing its Video Music Award nominees on Instagram and Vine, it seems relying solely on press releases is a strategy of the past.
Ashley Lee
3 Ways to Boost Your Social ROI
Marketing

3 Ways to Boost Your Social ROI

These free tools and tested techniques can help you increase your return on your social investment.
Jennifer Goforth Gregory
How to Keep Your Pinterest Boards Fresh, Fun and Relevant
Marketing

How to Keep Your Pinterest Boards Fresh, Fun and Relevant

Making sure your social media content is fresh and new is challenging. Here are a few editing tips to help keep your Pinterest boards inventive and interesting.
Karen Tiber Leland
Facebook Gives Businesses Free Access to Shutterstock Images for Ads
Marketing

Facebook Gives Businesses Free Access to Shutterstock Images for Ads

The social network is also updating its photo uploader tool and the Pages mobile app.
Benjamin Kabin
8 Steps to Planning for a Social-Media Crisis (Infographic)
Marketing

8 Steps to Planning for a Social-Media Crisis (Infographic)

Consider these practical points to help minimize the damage left to manage.
Kevin Allen
Instagram Tells App Developers Not to Use 'Insta' or 'Gram' in Their Names
Technology

Instagram Tells App Developers Not to Use 'Insta' or 'Gram' in Their Names

New brand guidelines make life difficult for many apps that benefit Instagram users and helped the photo-sharing service grow.
Brian Patrick Eha
Why Going Big on Social Media Can Backfire
Marketing

Why Going Big on Social Media Can Backfire

Our ASK the Expert columnist PR maven Rebekah Epstein tells us why entrepreneurs should focus on only a few social media networks when looking to generate buzz.
Rebekah Epstein
How to Tweet With Purpose
Marketing

How to Tweet With Purpose

Joining Twitter and amassing followers is just half the battle. You'll need to figure out how to keep them coming back -- and buy something when they do.
20 Questions With Ben Huh, Founder of Cheezburger
Entrepreneurs

20 Questions With Ben Huh, Founder of Cheezburger

The man behind the LOLcats phenomenon shares his first business idea, what he learned from his worst boss and why he hopes Momofuku's David Chang will invite him to dinner.
Kathleen Davis
How to Use App Store Optimization to Get Attention
Marketing

How to Use App Store Optimization to Get Attention

Making an app available is part of the equation. Helping people find it is a whole other ballgame.
Rahul Varshneya
How Not to Fire Employees in the Social Media Age (We're Looking at You, Tim Armstrong)
Growth Strategies

How Not to Fire Employees in the Social Media Age (We're Looking at You, Tim Armstrong)

In today's social-media dominated environment, a firing can have serious negative consequences on the reputations of both the employee and the employer.
Ashley Lee
As Social Media Becomes More Visual, a Tool for Analyzing Image Engagement
Social Media

As Social Media Becomes More Visual, a Tool for Analyzing Image Engagement

Curalate uses image recognition software to give marketers more insight into their Instagram and Pinterest posts.
Donna Moritz
Want to Supersize Your LinkedIn Page? Focus on the 3 C's
Marketing

Want to Supersize Your LinkedIn Page? Focus on the 3 C's

PR expert Rebekah Epstein gives us the skinny on how to attract more people to your company's LinkedIn page.
Rebekah Epstein
Why Short Videos Are Wildly Popular Over Social Media
Social Media

Why Short Videos Are Wildly Popular Over Social Media

Yes, you can produce creative and compelling marketing videos in 15 seconds -- or less.
Michael Miller