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Social Media

Facebook

Mark Zuckerberg's Grand Vision for the Next 10 Years of Facebook

How the company can use its success to invest in long-term goals that will make it an even stronger company over the next decade.
Social Media Analytics

IBM, Twitter to Partner on Business Data Analytics

Enterprise clients will now be able to filter the data based on geography, public biographical information and the emotion expressed in a tweet.
Coaches Corner

Our Experts' Tips for Keeping Social Media Manageable

Keep a better balance with this battle-tested advice from our online experts.
Social Media Marketing

How to Set Social-Media Goals That Will Move Your Marketing Forward

When it comes to social media, the 'see what sticks' mentality isn't always recommended.
Facebook

Facebook Shares Fall on Warning of Increased Spending

The big social-media company also projected a slowdown in revenue growth this quarter, slicing a tenth off its market value.
Social Media

To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere

An audit of your efforts on social media is will reveal which channels are worth more focus and which ones you should dump.
Business Travel

Flying Solo? App Lets You Chat With Perfect Strangers on Flights

Travel app Quicket is hoping its new social check-in feature will help passengers spark a bit more in-depth conversation than a simple 'hello' and 'what are you reading?'
Coaches Corner

Should You Really Be Yourself on Social Media?

Strike a balance between what you want to say and what you should.
Facebook Advertising

What's Missing From Your Facebook Ad Strategy

Mimic real-world social etiquette in Facebook ad campaigns, says the author of 'Ultimate Guide to Facebook Advertising.'
Social Media Marketing

The Six-Second Video Is a Big Business for Brands

Gary Vaynerchuk's viral video company, GrapeStory, gets paid up to $25,000 to create sponsored posts for brands on Vine, Instagram on Snapchat.
ello

Ello Is Starting to Look More Like a Business

The buzzy social network with an anti-advertising mission takes small, important steps toward eventual revenue generation.
Social Media Marketing

Why Being Human on Social Media Is the Best Strategy You'll Ever Have

Tactics can be great. And tools can save you time. But ultimately sharing on networks is about building real relationships with real people not a company or its brand.
Twitter

Queen Elizabeth Had Something to Do With a Tweet

She may not have penned it herself, but was probably somehow involved in the process.