Social Media

If Twitter Goes Public, Would You Invest?
Technology

If Twitter Goes Public, Would You Invest?

Amid signs that the social network is readying for an IPO, we ask our readers how likely they are to put their money in.
Jenna Goudreau
Twitter Posts Job Listing for Someone to Help With Its IPO
Technology

Twitter Posts Job Listing for Someone to Help With Its IPO

Twitter is going public (at some point), and it's looking for help.
How to Give Your Customers Exactly What They Want (Infographic)
Make More Happen

How to Give Your Customers Exactly What They Want (Infographic)

If you take very good care of your customers, they can become evangelists for your business.
Catherine Clifford
What NASA Can Teach You About Social-Media Marketing
Marketing

What NASA Can Teach You About Social-Media Marketing

A look at three strategies that business owners can put to work for their own social campaigns.
Rick Mulready
The Art of the Response on Social Media
Marketing

The Art of the Response on Social Media

A big but often overlooked part of using Twitter, Facebook, Pinterest, LinkedIn and others is replying to comments. Our Team Digital has these tips.
Colleen DeBaise
How You Can Create the 'Perfect' Social Media Post (Infographic)
Marketing

How You Can Create the 'Perfect' Social Media Post (Infographic)

You can get more social-media fans and engagement if you follow these guidelines for Facebook, Twitter, Pinterest and Google+.
Kristin Piombino
Marketing

Twitter and Facebook Up Their Social TV Game

Read about Twitter's targeted advertising tool, Facebook's social TV activity, new analytics for Tumblr and more social-media news.
Brian Patrick Eha
Chipotle Jeopardizes Customer Trust With Fake Twitter Hack Stunt
Marketing

Chipotle Jeopardizes Customer Trust With Fake Twitter Hack Stunt

In marketing, companies generally aim to provide a service and add value -- not pull a prank on their customers.
Jason Fell
No Matter Your Digital Marketing Strategy, Make Sure You're Adding Value
Social Media

No Matter Your Digital Marketing Strategy, Make Sure You're Adding Value

If your goal is to engage your fans over social media, generate sales, or position yourself as an authority, you must provide value and a reason for people to interact with your brand.
Jason Fell
6 Small Businesses That Are Doing Social Media Right
Marketing

6 Small Businesses That Are Doing Social Media Right

Our Team Digital dishes on the most unique and successful examples of online marketing they've seen.
Colleen DeBaise
How to Use Video to Reach Customers
Marketing

How to Use Video to Reach Customers

Shira Lazar of What's Trending has tips for businesses that want to spread the word about their brand.
Shira Lazar
Facebook Is Testing a Feature That Can Track Customers' Physical Movements at Businesses
Marketing

Facebook Is Testing a Feature That Can Track Customers' Physical Movements at Businesses

The social network encourages users to check in for free Wi-Fi, but the routers can monitor your movements.
Benjamin Kabin
Yelp Doubles Down on Restaurant Businesses With Acquisition of Reservation Service SeatMe
Marketing

Yelp Doubles Down on Restaurant Businesses With Acquisition of Reservation Service SeatMe

Read about Yelp's acquisition of a reservation service, how top talent is leaving Facebook, how Honda is using Vine for customer service and more social-media news.
Brian Patrick Eha
Does Search Produce Better Customers Than Social Media?
Social Media

Does Search Produce Better Customers Than Social Media?

A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business.