Social Media

Starting a Business

Sofia Vergara's Fiancé Nick Loeb Launches Equity Crowdfunding Campaign for Condiments Company

Nick Loeb is working to spread the word on crunchy condiments, with the help of his fiancé, Modern Family star Sofia Vergara.
Take It From The Pros

Why Reputation Management Is Critical to Your Personal Brand

As your personal and professional networks expand online, be consistent with your brand positioning and with the followers you have gathered.
Marketing

Twitter Said to Launch Retargeted Ads Based on Users' Cookies, Location

The combination of data could help increase the relevancy of retargeted ads on mobile devices.
Marketing

Twitter Adds Its First Female Board Member

She's a former big-business CEO but isn't much of a Twitter user, so far.
Marketing

5 Tips for Maximizing LinkedIn for Your Business

LinkedIn isn't only good for hiring employees. Here's how you can use the social network to connect with customers, identify new leads and more.
How To

How to Start a YouTube Channel

If you're going to be posting multiple company videos on YouTube, setting up your own YouTube channel is a smart (and free!) option.
Marketing

5 Steps to Supercharging Engagement on Twitter

Follow this advice in order to go beyond basic marketing messages to really interacting with your followers and customers.
Marketing

4 Ways to Supercharge Your Facebook Ads With the 'Power Editor'

Many advertisers barely scratch the surface when it comes to advertising on the social network. Here's how you can develop more sophisticated ads.
Marketing

Fake Twitter Followers: How Many Do You Have?

There's a good chance that at least a few of your followers on Twitter are fake. Here's a look at how you can tell, and how much it costs to buy fake followers.
Social Media

How to Choose the Best Social Media Platform for Your Business

Deciding which social media platform will best serve your company's needs can be tricky. Here's an overview to help you decide.
Starting a Business

Is Crowdfunding for You? (Infographic)

Before getting involved in crowdfunding, gather inspiration from big successes and learn from major scams.
Inspiring Your Team

The One Thing Great Brands Do: Insights From a Branding Expert

Melanie Spring, founder of branding agency Sisarina, helps companies express their identities through branding. In this conversation, she explains how branding is evolving and who's doing it right.
Leadership

The 10 Best Comments in the Zappos-Kanye War

After Kanye West took a stab at Zappos's products, the company fought back and some clever commenters joined in.
Marketing

7 Ways to Get Bloggers Buzzing About Your Brand

Businesses big and small can do a lot to get bloggers on their side. Here are seven steps to strengthen your brand's local presence.
Social Media

GoldieBlox Video About Girls Becoming Engineers Goes Viral

Set to a cleverly rewritten version of a Beastie Boys classic, this video gives this toy-making startup a big marketing boost.
My Queue

Your Queue is empty

Click on the next to articles to add them to your Queue