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Social Media

Customer Service

6 Reasons Social Media Is Your Secret Weapon in Customer Service

As more and more consumers expect immediate results, businesses need to be able to react quickly to customers' needs. The best way is to have a customer-service strategy on social media.
Pinterest

5 Creative Ways Brands Can Leverage the Power of Pinterest

With businesses having a lot to gain from the visual social network, competition is fierce. Here are a few unique tricks to stand out on Pinterest -- and hopefully gain customers.
Social Media

The Crazy, Cool and Unsettling Ways Police Are Using Social Media

You can't fault the organization for staying current. But does live tweeting a sting operation go too far?
Foursquare

Foursquare Doesn't Want to Be Just 'That Check-In App' Anymore

Looking to take on sites like Yelp and Facebook, the location-based social networking service is revamping its old app and adding a new app called Swarm.
Twitter

Ssshhhhh: Put the Kibosh on Annoying Twitter Users Without Them Knowing

Twitter is testing out a mute function that will make a user's tweets disappear from your feed.
Social Media

The Best Times to Tweet, Pin, Tumble and Post (Infographic)

Maximize your social-media reach with these helpful tips.
Twitter

4 Ways to Fall in Love With Twitter Again

Resuscitate that neglected Twitter account with a few easy tips.
Facebook

The Logic We Use to Unfriend on Facebook

Sometimes you have to cut ties with those in your online life.
Facebook

Mark Zuckerberg Gets Waxed (Don't Worry. It's Not What You Think.)

A wax statue of the tech tycoon is available for selfies at Madame Tussauds in San Francisco.
Facebook Marketing

Confessions of a Facebook Marketing Addict

Facebook does a bang-up job of getting marketers hooked on ‘likes' and shares, but is any of it really productive?
Research

Meet the Algorithm That Can Predict Your Photo's Popularity Before You Post It

Researchers at MIT have created a popularity prediction algorithm for photos. Unsurprisingly, bikini photos attract more eyeballs than those featuring plungers.
Social Media Marketing

4 Tactics for Surviving Facebook's Algorithm Changes (Infographic)

Develop the strategy the company should have had from the start: a results-driven effort across many social-media platforms, connected to other marketing campaigns.
Social Media

It's All About #LameOfficeHolidays

People are taking to Twitter with their own holidays.
Facebook

Love It or Hate It, Facebook Is So Hot Right Now

Facebook appears to be unstoppable as it releases its first-quarter earnings.
Ask the Expert

Marketing Expert: The Best Tools for Understanding Your Social-Media Accounts

For our Ask the Expert column, marketing guru Joanna Lord highlights the top tools she uses for social media.