Social Media

How to Use Video to Reach Customers
Marketing

How to Use Video to Reach Customers

Shira Lazar of What's Trending has tips for businesses that want to spread the word about their brand.
Shira Lazar
Facebook Is Testing a Feature That Can Track Customers' Physical Movements at Businesses
Marketing

Facebook Is Testing a Feature That Can Track Customers' Physical Movements at Businesses

The social network encourages users to check in for free Wi-Fi, but the routers can monitor your movements.
Benjamin Kabin
Yelp Doubles Down on Restaurant Businesses With Acquisition of Reservation Service SeatMe
Marketing

Yelp Doubles Down on Restaurant Businesses With Acquisition of Reservation Service SeatMe

Read about Yelp's acquisition of a reservation service, how top talent is leaving Facebook, how Honda is using Vine for customer service and more social-media news.
Brian Patrick Eha
Does Search Produce Better Customers Than Social Media?
Social Media

Does Search Produce Better Customers Than Social Media?

A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business.
The 10 Essentials of Facebook Etiquette
Marketing

The 10 Essentials of Facebook Etiquette

Some brands have mastered the art of Facebook marketing; others, not so much. As with any social media platform, there are rules by which we should abide.
Kevin Allen
Got Street Cred? 5 Ways to Build Customer Trust Online
Marketing

Got Street Cred? 5 Ways to Build Customer Trust Online

Your online presence is everything these days. It's how customers choose between your brand and the competition. Here are five ways to build your credibility with customers online.
Karen Tiber Leland
3 Innovative Ways Startups Are Driving Results Over Social Media
Marketing

3 Innovative Ways Startups Are Driving Results Over Social Media

How these small businesses are pushing the needle beyond hunting for simple likes, re-pins and re-tweets.
Kim Lachance Shandrow
Angry Business Owners Appeal Yelp Ruling Over Alleged Extortion
Marketing

Angry Business Owners Appeal Yelp Ruling Over Alleged Extortion

Appeal drudges up accusations of review rigging, tilting the site's rating system.
Benjamin Kabin
The Obvious Marketing Money-Maker You're Missing
Run a Better Business

The Obvious Marketing Money-Maker You're Missing

No one is more real when it comes to marketing your business than your customers. Here are three ways to engage them and build a meaningful marketing message.
Debra Kaye
When Marketing Over Social Media, Test, Experiment and Test Some More
Marketing

When Marketing Over Social Media, Test, Experiment and Test Some More

Our live discussion about best digital marketing tips with experts Joanna Lord, Eric Siu and Brian Honigman, hosted by Entrepreneur's Jason Fell.
Jason Fell
The Creator of Funny or Die's 'Drunk History' on Wacky Business Ideas That Work
Take It From The Pros

The Creator of Funny or Die's 'Drunk History' on Wacky Business Ideas That Work

The web series 'Drunk History' just made its TV debut on Comedy Central this week. Derek Waters, the show's creator, offers some tips for brainstorming and taking risks.
Shira Lazar
How to Use Social Media to Find Customers (Infographic)
Marketing

How to Use Social Media to Find Customers (Infographic)

Whether you are trying to reach consumers or other businesses, social networking sites likely hold the key to your success.
Kathleen Davis
Twitter Updates Web and Mobile Search, Messaging Features
Marketing

Twitter Updates Web and Mobile Search, Messaging Features

Updates aim to make Twitter easier to use across devices.
Jason Fell
Facebook Rolls Out Graph Search
Technology

Facebook Rolls Out Graph Search

The social media giant rolls out a new tool allowing its users to search content posted by people in their network.
Catherine Clifford
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