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Social Media

Social Media Marketing

5 Social Media Tricks to Boost Your Business

Find new followers, share more of your posts and drive additional traffic to your website.
Connected Entrepreneur

What Does Your Klout Score Even Mean?

Whether you love Klout or have no idea what it is, you can use it to help your business grow.
Legal

Writing Social Media Guidelines for Your Company? Tread Carefully.

Be aware of rules that protect employees' freedom of speech as well as the firm's ability to safeguard trade secrets and confidential business information.
Facebook

Why Your Facebook Page Is Becoming Less Relevant

Gone are the days of “free marketing.” Get ready to pony up if you want your Facebook page to be seen.
Security

Tumblr Gets a Security Upgrade

The blogging platform added two-factor authentication to protect users from hack attacks
Social Media

Most Essential Social Media Tools

Social media tools can provide anything from simple tracking systems to advanced data management. Knowing your social media goals and objectives will help you decide which ones are best for you to use...
Video Advertising

Video Marketing Goes Beyond YouTube. Have You Explored These 3 Options?

Enlist Vimeo, Vine and Wistia to reach different customers and stage other types of viewing experiences.
Social Media Marketing

Did Google Kill Social-Media Marketing?

The search giant may have announced that it's not going to be investing any further in social software platform Wildfire, but that doesn't mean all is lost.
Social Media

Want to Avoid People? There's An App for That.

Cloak, which lets you locate your friends, enemies or frenemies, is the latest app making a splash.
Twitter

So, You Got Yourself a Twitter Handle. Now What?

It's a no brainer: You have a business and you've created an account for it on Twitter. But what if you don't know a tweet from a snap?

Put Your Best Foot Forward at Conferences and Trade Shows

Our expert advises a reader about the most effective ways to connect with potential partners and clients at big events.
Twitter

Was Your First Tweet Awkward or Awesome?

The social-media giant is celebrating its birthday and is inviting everyone to look back and see their very first tweet.
Social Media

Alibaba Wages $215 Million to Dance With Messaging App Tango

On the heels of WhatsApp's $19 billion acquisition by Facebook, the Chinese web titan dominated the latest round of fundraising for rival messaging platform Tango.
Social Media

Here's the Big Problem With Chasing Customers on Social Media

After all the hype has settled and all the stock clamoring has died down, this one social-media truth is staring us in the face.
Social Media

3 Ways to Use Your Twitter Data to Beat the Competition

Find out which three information sources you need to evaluate in order to track and improve your social media efforts.