Social Media

Marketing

A Social-Media Marketing Primer Even Your Mom Can Handle

Don't hold back on using social-media marketing because you're not tech savvy. Here are a few simple ways to get started.
Marketing

New Facebook Update Makes Creating and Managing Promotions Easier

Businesses are now allowed to use comments, likes or messages as entries, and use likes as a voting mechanism in promotions.
Social Media

3 Ways Entrepreneur Editor Amy Cosper Rocks on Twitter

Our fearless editorial leader has been named among the smartest women on the popular social-media site.
Marketing

5 Ways Social Media Can Destroy Your Business

Social media can be a tool for driving engagement and sales. But if not handled correctly, it can waste your time, money and even damage your brand.
Marketing

The Real Generation Gap: How Adults and Teens Use Social Media Differently (Infographic)

Your customers are on social media, but which network should you use to reach them? It might depend on their age.
Marketing

How to Make Company Announcements in Buzzworthy Ways

With J. Crew debuting a new catalog on Pinterest and MTV announcing its Video Music Award nominees on Instagram and Vine, it seems relying solely on press releases is a strategy of the past.
Marketing

3 Ways to Boost Your Social ROI

These free tools and tested techniques can help you increase your return on your social investment.
Marketing

How to Keep Your Pinterest Boards Fresh, Fun and Relevant

Making sure your social media content is fresh and new is challenging. Here are a few editing tips to help keep your Pinterest boards inventive and interesting.
Marketing

Facebook Gives Businesses Free Access to Shutterstock Images for Ads

The social network is also updating its photo uploader tool and the Pages mobile app.
Marketing

8 Steps to Planning for a Social-Media Crisis (Infographic)

Consider these practical points to help minimize the damage left to manage.
Technology

Instagram Tells App Developers Not to Use 'Insta' or 'Gram' in Their Names

New brand guidelines make life difficult for many apps that benefit Instagram users and helped the photo-sharing service grow.
Marketing

Why Going Big on Social Media Can Backfire

Our ASK the Expert columnist PR maven Rebekah Epstein tells us why entrepreneurs should focus on only a few social media networks when looking to generate buzz.
Marketing

How to Tweet With Purpose

Joining Twitter and amassing followers is just half the battle. You'll need to figure out how to keep them coming back -- and buy something when they do.
Entrepreneurs

20 Questions With Ben Huh, Founder of Cheezburger

The man behind the LOLcats phenomenon shares his first business idea, what he learned from his worst boss and why he hopes Momofuku's David Chang will invite him to dinner.
Marketing

How to Use App Store Optimization to Get Attention

Making an app available is part of the equation. Helping people find it is a whole other ballgame.
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