Social Media

3 Ways to Turn Social Media Followers Into Promoters of Your Brand
Social Media

3 Ways to Turn Social Media Followers Into Promoters of Your Brand

Strategies for activating your fan base from New York's Social Media Week.
Brian Patrick Eha
The Pros and Cons of Using Video App 'Vine' for Marketing
Social Media

The Pros and Cons of Using Video App 'Vine' for Marketing

What you need to know before getting started with the new short video recording app.
Cynthia Boris
5 Lessons for Brands From the Burger King Twitter Hack
Franchises

5 Lessons for Brands From the Burger King Twitter Hack

The company regained control of its Twitter feed after hackers overtook it for hours. Here's what brands need to know.
Kevin Allen
The ABCs of Twitter, Part II
Social Media

The ABCs of Twitter, Part II

The second in our two-part series offers an insider's guide to the most common Twitter terms so you’ll understand the basics when you start Tweeting.
Ted Prodromou
3 Social Media Lessons from Ford
Marketing

3 Social Media Lessons from Ford

Scott Monty shares the auto giant's secret to success at New York's Social Media Week.
Jason Fell
3 Ways to Make Your Brand Memorable on Social Media
Marketing

3 Ways to Make Your Brand Memorable on Social Media

Advice from business leaders who have mastered the art of social media marketing.
Lindsay LaVine
The ABCs of Twitter, Part I
Marketing

The ABCs of Twitter, Part I

This quick-hitting insider's guide to the most common Twitter terms can help you jump in and start Tweeting. First of a two-part series.
Ted Prodromou
7 Ways to Create More Engaging Videos That Rank Higher in YouTube
Marketing

7 Ways to Create More Engaging Videos That Rank Higher in YouTube

What you need to know when it comes to creating videos people can find and will want to watch.
James Wedmore
How YouTube Went From Startup to the World's Largest Video-Sharing Site
Starting a Business

How YouTube Went From Startup to the World's Largest Video-Sharing Site

Twenty-two key turning points in the social media company's history.
Funding Round Values Photo-Sharing Startup Snapchat at $70 Million
Marketing

Funding Round Values Photo-Sharing Startup Snapchat at $70 Million

Snapchat's valuation, what you can learn from the 20 brands with the most engaged Facebook audiences, Twitter's new API changes and more social-media news.
Brian Patrick Eha
3 Ways Facebook's 'Conversion Measurement' Can Help Improve Your Ad Strategy
Marketing

3 Ways Facebook's 'Conversion Measurement' Can Help Improve Your Ad Strategy

How you can better track and target your advertising campaigns, while also reducing your costs.
Amy Porterfield
How to Size Images on Social Media: A Cheat Sheet (Infographic)
Marketing

How to Size Images on Social Media: A Cheat Sheet (Infographic)

Take the pain out of adding images to your brand's social media accounts by following this easy guide to sizing images.
Why the 'Second Screen' Industry Is Set to Explode
Marketing

Why the 'Second Screen' Industry Is Set to Explode

Mobile is changing the entire TV experience and businesses should be poised to take advantage.
Ameen Khwaja
In Search of Buzz: What It Is and How to Build It
Marketing

In Search of Buzz: What It Is and How to Build It

Generating interest among the media, customers and clients is the goal, but how to make that happen can often get confusing and costly. Here are three tips.
Dave Clarke