Social Media

Marketing

9 Tips to Power Up Your Social Media

Social media posts tell a story about you and your brand. Here are cautions to heed, trends to follow, and steps to take as you build your social media brand personality.
Take It From The Pros

When Social Media Is Not Your Best Marketing Strategy

Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to go social or not.
Marketing

The Top 20 Tech Investors to Follow on Twitter

Following these investors can give you insight into the types of startups they find most interesting and the markets that are ripe for disruption.
worth-knowing

Grumpy Cat and the Thriving Cat Meme Marketplace

These viral sensations may be hilarious. They're also becoming big business.
Marketing

Taking on LinkedIn, News Corp. Is Planning a Social Network of Its Own

The coming launch of the 'WSJ Profile' social site, the arrival of sponsored posts on Tumblr, the value of a Google+ referral and more social-media news.
Marketing

6 Essential Criteria Your Pinterest Pins Should Meet

Find out how to select content for your business's Pinterest boards that will help define your business and your brand.
Take It From The Pros

Use Social Media to Make Your Brand Stand Out

Shira Lazar, host of What's Trending, offers quick tips for companies looking to use social media.
Marketing

Like Twitter, Facebook Rolls Out Verified Pages

The social-media giant will now identify pages that are managed by high-profile businesses and celebrities.
Starting a Business

How to Find the Right Mentor for Your Startup

Looking for a keen mentor can be challenging. Entrepreneur Liz Elam offers some tips for scoring an ideal match.
Technology

First Tumblr, Now Hulu, Oh My! What's Driving Yahoo's Startup Appetite

With a string of recent acquisitions and a bid for more, CEO Marissa Mayer is turning Yahoo into a diversified media company.
Marketing

Yelp Continues to Defend Against Claims of Review Manipulation

Some business owners are expressing anger and confusion over the site's system for filtering reviews.
Marketing

Google and Facebook Said to be in Battle to Acquire Social Mapping App Waze

Read about the growing interest in the Israel-based Waze, the problems with Twitter's two-step authentication process, Flickr's website malfunction and more social-media news.
Marketing

9 Ways to Build Your Pinterest Audience

Being strategic about how you use Pinterest will help you grow your following considerably. Here are nine easy tactics to help you gain an audience.
Entrepreneurs

Pack's Megan Casey on the Future of Social Media

Between co-founding Squidoo with Seth Godin, and more recently launching Pack, a social networking site for dog owners, Megan Casey is well-versed in the art of social media. She opens up to YE's Anto...
Technology

After Hacks, Twitter Updates Sign-In Security

The microblogging service has updated its safeguards to include two passwords when logging in.
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