Social Media

How to Promote Your Business with Customized Facebook Timeline Apps
Marketing

How to Promote Your Business with Customized Facebook Timeline Apps

Consider these tips when creating strategic one-off pages to bolster your online marketing efforts.
Mikal E. Belicove
Community and the Value of a 'Kinky' Business Idea
Starting a Business

Community and the Value of a 'Kinky' Business Idea

Do others feel your pain? Then you might just have a great business idea. A recent online kerfuffle underscores the power in harnessing the passion of a community.
Laura Lorber
How to Make Your Social Networking Efforts More Productive
Marketing

How to Make Your Social Networking Efforts More Productive

Forget flavor-of-the-month social sites. Find the community that works best for your company.
Erika Napoletano
How Social Media Startup Wildfire Was Bought By Google for $250 Million
Technology

How Social Media Startup Wildfire Was Bought By Google for $250 Million

The acquisition is the latest in a string of social media marketing companies being bought by large tech giants.
3 Social Media Lessons from the Olympics
Marketing

3 Social Media Lessons from the Olympics

A look at what business owners can learn from the recent Twitter missteps made by Olympic athletes.
Jason Fell
Is Your Website Ready for Facebook Advertising?
Marketing

Is Your Website Ready for Facebook Advertising?

A well-designed landing page is critical to building customer relationships.
Perry Marshall and Thomas Meloche
A Quick Guide to Using Tumblr for Business
Marketing

A Quick Guide to Using Tumblr for Business

The blogging and social networking site can help increase search visibility and provide a mobile-friendly platform.
Amy Gahran
4 Must-Have Elements in a Successful Media Pitch
Marketing

4 Must-Have Elements in a Successful Media Pitch

When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
Dave Clarke
3 Strategies for Using Facebook's Promoted Posts
Social Media

3 Strategies for Using Facebook's Promoted Posts

This new feature may boost your reach and sales. Just be sure to monitor the return on your investment.
Amy Porterfield
No Cuddly Kittens? Here's How to Make Popular Web Videos Anyway
Marketing

No Cuddly Kittens? Here's How to Make Popular Web Videos Anyway

Even if you're not technologically versed, creating videos to showcase your business is not only possible, it's downright vital for some entrepreneurs.
Jason HeadsetsDotCom
How to Compete with the Big Chains? Think Locally
Marketing

How to Compete with the Big Chains? Think Locally

With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.
Mikal E. Belicove
Mike Jones on Ditching La La Land for Silicon Beach
Entrepreneurs

Mike Jones on Ditching La La Land for Silicon Beach

Los Angeles has long been a mecca for creative types. Now it's attracting techies too.
Shira Lazar
3 Critical Questions to Ask Yourself Before Posting to Facebook
Marketing

3 Critical Questions to Ask Yourself Before Posting to Facebook

Posting to Facebook is simple, right? Not so fast. Here are three gut-check questions to help prompt maximum engagement.
Brian Patrick Eha
Yes, You Need To Tweet
Marketing

Yes, You Need To Tweet

But more importantly, you need a smart social media strategy to build your brand and business online.
Ameen Khwaja