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Social Media

Marketing

5 Ways to Become a Social Media Rock Star

Our Ask the Expert this month is digital-marketing guru, Ian Lurie. Check out what he thinks businesses absolutely need in their social-media marketing strategies.
Starting a Business

How to Launch a Worthwhile Venture From Your Dorm Room

If you're looking to launch a business while still in school, here are a few lessons learned from StudyMode founder Blaine Vess.
Marketing

Reach Millennials Through Brand Advocates

Leverage the influence of Gen Y to market through trust and personal connections.
Marketing

How to Find Influencers Who Want to Share and Link to Your Content

Three useful steps for getting the movers and shakers in your industry sharing your online posts.
Technology

Twitter's IPO Will Make All These People Millionaires and Billionaires

With the IPO set, Twitter's venture capital investors, longtime employees and other stockholders are about to become very wealthy.
Technology

Twitter Makes IPO Filing Public

Twitter made its S-1 filing available to the public on Thursday, lifting the veil on its initial public offering plans.
Marketing

4 Ways to Turn Social-Media Fans Into Raving, Loyal Customers

With a little bit of focus, companies can convert casual fans into powerful brand advocates.
Marketing

Have a Burning Business Question? Ask the Expert: Ian Lurie

Digital marketing expert Ian Lurie wants to answer your big startup questions about SEO, online advertising, best practices for increasing views and social media.
Marketing

How to Generate Ideas For Your YouTube Videos

Not sure what your YouTube videos should be about? These 10 questions will help you generate ideas that attract the type of audience you want.
Marketing

What Donald Trump, Martha Stewart and Other Entrepreneurs Tweeted About the U.S. Government Shutdown

Politics and business don't always mix but these owners spoke out about the shutdown.
Growth Strategies

The Rise of Social Media as a Career (Infographic)

Jobs involving social media have exploded over the last three years. Here's a look at where the growth is.
Growth Strategies

Why Banning Facebook In Your Workplace Is a Stupid Move

One in five workplaces block access to Facebook, but does banning social media at work boost productivity or hurt morale and erode trust?
Marketing

Social Search: What It Is and How to Add It to Your Marketing Strategy

As your social media postings become more important in search, digital marketing expert Stephen Woessner offers up some tips on leveraging this tool.
Marketing

9 Ways to Reach Customers on YouTube

Find out how to use YouTube as a low-cost marketing tool to generate new customers and sales.
Technology

Apple Tops List of World's Most Innovative Companies... Again

For the ninth year in a row, Apple has topped Boston Consulting Group's annual list of the companies leading the charge in defining what's new and cool.