Social Media

A Quick Guide to Using Tumblr for Business
Marketing

A Quick Guide to Using Tumblr for Business

The blogging and social networking site can help increase search visibility and provide a mobile-friendly platform.
Amy Gahran
4 Must-Have Elements in a Successful Media Pitch
Marketing

4 Must-Have Elements in a Successful Media Pitch

When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
Dave Clarke
3 Strategies for Using Facebook's Promoted Posts
Social Media

3 Strategies for Using Facebook's Promoted Posts

This new feature may boost your reach and sales. Just be sure to monitor the return on your investment.
Amy Porterfield
No Cuddly Kittens? Here's How to Make Popular Web Videos Anyway
Marketing

No Cuddly Kittens? Here's How to Make Popular Web Videos Anyway

Even if you're not technologically versed, creating videos to showcase your business is not only possible, it's downright vital for some entrepreneurs.
Jason HeadsetsDotCom
How to Compete with the Big Chains? Think Locally
Marketing

How to Compete with the Big Chains? Think Locally

With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.
Mikal E. Belicove
Mike Jones on Ditching La La Land for Silicon Beach
Entrepreneurs

Mike Jones on Ditching La La Land for Silicon Beach

Los Angeles has long been a mecca for creative types. Now it's attracting techies too.
Shira Lazar
3 Critical Questions to Ask Yourself Before Posting to Facebook
Marketing

3 Critical Questions to Ask Yourself Before Posting to Facebook

Posting to Facebook is simple, right? Not so fast. Here are three gut-check questions to help prompt maximum engagement.
Brian Patrick Eha
Yes, You Need To Tweet
Make More Happen

Yes, You Need To Tweet

But more importantly, you need a smart social media strategy to build your brand and business online.
Ameen Khwaja
Technology

Simple Ways Around Tough Tech Challenges

Free or low-cost technology solutions can help you with IT security, social networking and remote work arrangements.
Cindy Bates
Time for a Second Look at Daily Deals?
Marketing

Time for a Second Look at Daily Deals?

A new report finds that daily deals may perform better than previously thought.
Mikal E. Belicove
5 Things You Need to Know About Facebook's Edgerank Algorithm
Marketing

5 Things You Need to Know About Facebook's Edgerank Algorithm

Engaging content and interactivity can help boost your visibility with fans.
Jason Falls
How to Create a Vision Board for Business Ideas on Pinterest
Starting a Business

How to Create a Vision Board for Business Ideas on Pinterest

A quick guide to pinning down the big-picture view of your business.
Nadia Goodman
How Being a Party Animal Helped SpiritHoods Grow Its Business
Entrepreneurs

How Being a Party Animal Helped SpiritHoods Grow Its Business

When it comes to starting up in the fashion world, safety can be dangerous. See how SpiritHoods went to the edge -- and found success.
Shira Lazar
'Always Be Publishing,' Brand Journalism and How It Can Help Your Startup
Make More Happen

'Always Be Publishing,' Brand Journalism and How It Can Help Your Startup

When marketing your startup, consider a softer sell -- or better yet, don't sell at all.
Tim Gray