Social Media

The Holidays' Most Unique Big Business Social Media Campaigns
Marketing

The Holidays' Most Unique Big Business Social Media Campaigns

When it comes to decking the halls, big brands are pulling out all the stops this year. Here are some holiday-themed social media strategies that small businesses can learn from.
Shira Lazar
Targeting the 'It Girl' Customer
Marketing

Targeting the 'It Girl' Customer

The co-founders of Rent the Runway outline five strategies they've used to build a high-tech fashion company.
Colleen DeBaise
A User's Guide to Facebook's New Timeline Feature
Marketing

A User's Guide to Facebook's New Timeline Feature

Facebook's Timeline isn't ready for business yet, but getting used to maneuvering it personally will save you lots of time later. Here's how to get started.
Mikal E. Belicove
How to Increase Social Sharing to Generate More Leads
Marketing

How to Increase Social Sharing to Generate More Leads

Everything you need to know about generating leads you learned in kindergarten.
Ann Handley
Social Networking Lessons of 2011
Marketing

Social Networking Lessons of 2011

What social-media fans taught small businesses about marketing.
Gail Goodman
How Orabrush Cleaned Up On YouTube
Marketing

How Orabrush Cleaned Up On YouTube

Here's how one small business turned hygiene products into social media gold.
Shira Lazar
How to Use Social Media for Research and Development
Marketing

How to Use Social Media for Research and Development

Consider this advice for getting customer feedback over Facebook and Twitter.
How Gowalla's Deal with Facebook Affects You
Marketing

How Gowalla's Deal with Facebook Affects You

Facebook's recent hire of Gowalla's geosocial team may signal the launch of Timeline, sooner.
Mikal E. Belicove
Tebowing.com: Scrambling to Build a Business on a Viral Trend
Starting a Business

Tebowing.com: Scrambling to Build a Business on a Viral Trend

Entrepreneur by accident. The weird world of internet memes, and the businesses they leave in their wake.
Understanding the Value of a Facebook Fan
Marketing

Understanding the Value of a Facebook Fan

Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
Mikal E. Belicove
A Fashion Startup Goes Viral
Marketing

A Fashion Startup Goes Viral

Divya Gugnani, co-founder of fashion site Send the Trend, tells how she built a social business with about 200,000 Facebook fans in less than a year.
Colleen DeBaise
Why Your Small Business Should Hangout on Google+
Marketing

Why Your Small Business Should Hangout on Google+

Here are three ways your business can best utilize the latest social network.
Shira Lazar
Why Your Small Business's Google+ Efforts Must Be Unique and Visual
Marketing

Why Your Small Business's Google+ Efforts Must Be Unique and Visual

Google+ announced its new "Pages" platform for businesses. See how your company can best utilize the latest social network.
Shira Lazar
6 Steps for Dealing With Social Media Detractors
Marketing

6 Steps for Dealing With Social Media Detractors

Consider this advice for handling upset customers with grace, humor and honesty.