Social Media

Social Marketing Is Best Served on a Combo Plate
Franchises

Social Marketing Is Best Served on a Combo Plate

To increase your sales, combine social media marketing with other forms of marketing.
Mikal E. Belicove
Facebook Friends Franchises
Franchises

Facebook Friends Franchises

The social-networking giant joins the International Franchise Association, with plans to appear at the trade group's annual meeting.
Dinah Wisenberg Brin
How to Leverage Celebrities and Social Media to Build Buzz
Marketing

How to Leverage Celebrities and Social Media to Build Buzz

For shoe brand Creative Recreation having famous friends and using social media creates a very appealing combination.
Shira Lazar
Seven Tips for Successful Holiday Marketing Campaigns
Marketing

Seven Tips for Successful Holiday Marketing Campaigns

When you want to spread some holiday cheer, combine email and social media to reach a broader audience.
Gail Goodman
What Time Is Your Facebook Sweet Spot?
Marketing

What Time Is Your Facebook Sweet Spot?

A new survey offers a deeper look into the average lifetime of a status update on a Facebook Business Page.
Mikal E. Belicove
Three Tips for Getting Started on Foursquare
Marketing

Three Tips for Getting Started on Foursquare

Foursquare is so much more than a social media tool. It can inspire, illuminate, inform -- and help tell your brand story. Engage Foursquare users, and they'll reward you with their loyalty.
Carmine Gallo
Chief Cheezburger Ben Huh Dishes on Social Media
Marketing

Chief Cheezburger Ben Huh Dishes on Social Media

Building a media colossus isn't easy, but using social media can help. Here's how Ben Huh of I Can Has Cheezburger? is continually perfecting his company's strategy.
Shira Lazar
Fab Forward: How Fab.com Found a Niche in a Design Deal Social Hub
Starting a Business

Fab Forward: How Fab.com Found a Niche in a Design Deal Social Hub

With their site stuck in neutral, two entrepreneurs changed gears and paved a new road to success.
Jason Ankeny
How Social Media and a Sprinkle of Stardust Led to One Franchisee's Success
Franchises

How Social Media and a Sprinkle of Stardust Led to One Franchisee's Success

A Fetch! Pet Care franchisee in the Los Angeles area credits celeb clientele and word of mouth for its growth.
How One Craft Brewery Is Tapping Social Media
Starting a Business

How One Craft Brewery Is Tapping Social Media

Chicago's Finch's Beer replaces signage with social media marketing and finds frothy fame.
A Lesson in Social Media from Snoop Dogg
Marketing

A Lesson in Social Media from Snoop Dogg

Building a brand using social media isn't just for celebrities. Here's how entrepreneurs can do it too.
Shira Lazar
How SocialGuide Helps Drives Social TV
Starting a Business

How SocialGuide Helps Drives Social TV

This new website to watch aggregates social media comments about TV shows as they air and links them to program listings in real time.
Margaret Littman
Employees' Facebook Posts Give Businesses Heartburn
Marketing

Employees' Facebook Posts Give Businesses Heartburn

Facebook posts about work may be protected speech -- giving small employers more of a reason to seek professional advice when crafting a social-media policy.
Mikal E. Belicove
Social Media Breakdown: How Kred Can Make Your Business Smarter
Marketing

Social Media Breakdown: How Kred Can Make Your Business Smarter

When it comes to measuring online influence, a new tool attempts to present a fuller picture for entrepreneurs and those they follow.
Shira Lazar