Social Media

How Dwolla is Building Its Brand by Giving Away Cash
Marketing

How Dwolla is Building Its Brand by Giving Away Cash

Dwolla's rise as a payment alternative to credit cards isn't thanks to merchants' disdain for plastic alone. Here's how the company's founder used clever social-media strategies to build buzz.
Shira Lazar
Four Rules to Build Your Blog Readership
Marketing

Four Rules to Build Your Blog Readership

You've started writing, now it's time to learn how to promote each entry so you can gain traction and raise visibility.
John D. Leavy
See How Fozzie the Bear Helped Viddy Build Social Media Buzz
Marketing

See How Fozzie the Bear Helped Viddy Build Social Media Buzz

New video-blogging platform helps entrepreneurs make high-quality short films that are made for social media. See how the company practices what it preaches.
Shira Lazar
See What Attracts People to Your Business's Facebook Page
Marketing

See What Attracts People to Your Business's Facebook Page

Want to boost the stickiness of your business's Facebook page? Take a gander at what people look at on the typical business page.
Mikal E. Belicove
What You Need to Know About YouTube's New Analytics Program
Marketing

What You Need to Know About YouTube's New Analytics Program

A run-down of some of the new features, plus three tips to help you create more engaging videos for your business.
AJ Kumar
Why Small Businesses Should Care About Their 'Social Influence'
Marketing

Why Small Businesses Should Care About Their 'Social Influence'

To find out just how valuable your social-media presence is, consider factoring in the influence of your fans and followers, too.
How Tasti D-Lite Finds Success with Social Media
Franchises

How Tasti D-Lite Finds Success with Social Media

The frozen dessert franchise, in business since 1987, has become the poster child for online engagement in the franchise world.
Kara Ohngren Prior
The Holidays' Most Unique Big Business Social Media Campaigns
Marketing

The Holidays' Most Unique Big Business Social Media Campaigns

When it comes to decking the halls, big brands are pulling out all the stops this year. Here are some holiday-themed social media strategies that small businesses can learn from.
Shira Lazar
Targeting the 'It Girl' Customer
Marketing

Targeting the 'It Girl' Customer

The co-founders of Rent the Runway outline five strategies they've used to build a high-tech fashion company.
Colleen DeBaise
A User's Guide to Facebook's New Timeline Feature
Marketing

A User's Guide to Facebook's New Timeline Feature

Facebook's Timeline isn't ready for business yet, but getting used to maneuvering it personally will save you lots of time later. Here's how to get started.
Mikal E. Belicove
How to Increase Social Sharing to Generate More Leads
Marketing

How to Increase Social Sharing to Generate More Leads

Everything you need to know about generating leads you learned in kindergarten.
Ann Handley
Social Networking Lessons of 2011
Marketing

Social Networking Lessons of 2011

What social-media fans taught small businesses about marketing.
Gail Goodman
How Orabrush Cleaned Up On YouTube
Marketing

How Orabrush Cleaned Up On YouTube

Here's how one small business turned hygiene products into social media gold.
Shira Lazar
How to Use Social Media for Research and Development
Marketing

How to Use Social Media for Research and Development

Consider this advice for getting customer feedback over Facebook and Twitter.
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