Social Media

Finance

5 Critical Questions Facebook Must Answer in Its IPO Roadshow

If founder Mark Zuckerberg wants to win over investors, he'll need to have clear explanations for these looming issues.
Marketing

Social Media Users Are Squeakier Wheels When It Comes to Customer Service

Not convinced your business should provide customer service via social media? Turns out, social media users spend more when they receive great service.
Marketing

Women Are More Social -- When It Comes to Social Media, That Is

A new report shows women are the major players in social media. Time to tweak your marketing?
Marketing

The Do's and Don'ts for Marketing With Pinterest

New to Pinterest? Most businesses are. Here are some guidelines to help make the most of it for your marketing.
Marketing

Social Media Tips for Professionals

Top strategies on how to use social media for financial planners, real-estate agents and attorneys.
Marketing

5 Easy Steps to Measure Social Media Campaigns

If you're using social media for your business, know how your content is helping you achieve your company's goals. Here's how.
Project Grow

Karmaloop's Greg Selkoe on Social Media and the Verge Culture

A discussion with Karmaloop's founder and CEO Greg Selkoe on how innovative techniques and practical thinking helped his company thrive in today's ever changing fashion marketplace.
Technology

A New Reason to Buy an Existing Online Business

Like Facebook's acquisition of Instagram, buying an existing web business can supply top talent and product innovations. It can also provide customers and that vital social-media presence on day one.
Entrepreneurs

Want to Create Engaging Content? Tell a Good Story

Engaging content starts and ends with a good story. Here's how to figure out which tale to tell.
Technology

LinkedIn Fans Rejoice: Your iPad App Has Arrived

The popular business networking site has created an app for Apple's tablet.
Take It From The Pros

With Social Media, Kick Off Your Conservative Pants

To ramp up your young company's social-media presence, let your personality shine.
Technology

YouTube to Give Away $50 Million in Free Advertising for New Video Program

Google's video publishing powerhouse to offer pay-per-click features for video ads, much like AdWords for search.
Marketing

Social Advertising: Like, Share, Retweet ... Buy?

Companies are turning to social media as the next frontier for advertising -- and even small businesses can afford to get in on the action.
Marketing

When Outsourcing Social Media Marketing Makes Sense

While most businesses should handle social media in-house, Entrepreneur writer Mikal Belicove says there's at least one reason to hire a consultant.
Marketing

Want Better Twitter Results? Try These Effective Types of Tweets

A new report suggests that complaining and being cryptic aren't the best ways to engage followers on the popular social network.
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