Social Media

Social Media

Creating Viral Tweets for Your Business

How to create Twitter content that's forwarded over and over again.
Marketing

Survey Points to Challenges Entrepreneurs Face When Using Social Media

One in four small-business owners plan to spend most of their investment dollars on social media, online advertising and marketing this spring, according to a recent Manta survey. Here are two challenges they face and how to best address them.
Marketing

Crisis Mode: How to React Over Social Media

Start by acting like a human, not a marketing robot.
Social Media

What Brands Can Learn About Social-Media Authenticity From Kobe Bryant

Ideas for how you can share your brand personality and connect with followers on sites like Facebook and Twitter.
Marketing

Social Media Security Lessons From the U.S. Army

Tough tips for training employees on the do's and don'ts of posting about your company.
Marketing

How Other Companies Manage Social Media (Infographic)

The inside scoop on how your industry peers measure social media and staff their teams.
Marketing

Foursquare Gets a Big Financial Lifeline and Revamps Its App

Foursquare improves its search features, LinkedIn gets a news reader, Tumblr puts the kibosh on Storyboard and more social-media news.
Marketing

Should Your Business Have a Podcast?

With a low barrier to entry, podcasting may be a way to establish expertise.
Marketing

Facebook Expands Advertising Options With New 'Partner Categories'

Collecting user behavioral data from digital marketers, the social networking giant allows advertisers to target more specific audiences.
Marketing

Forget Facebook's Social Graph: LinkedIn Has a New Search Tool Too

With LinkedIn's search update, people may be taking a closer look at your profile. Here are five tips for making sure you remain front and center on the professional network.
Marketing

3 Emerging Social Networks to Keep an Eye On

These new tools should be on your radar. Here's why.
Entrepreneurs

Jack Dorsey on Launching Twitter and His Top Advice for Young Treps

The social-media site that's found its way into practically every entrepreneurs' toolkit recently turned seven. Here, we chat with the site's co-founder and get his best tips for newbie founders.
Marketing

How the SEC and Bloomberg Are Embracing Social Media

The SEC's ruling on disclosures, Bloomberg terminals' addition of live Twitter feeds, the announcement of Facebook Home and more social-media news.
Marketing

What Happens When a Storefront and a Social Media Network Combine?

Storenvy mixes a no-cost e-commerce platform with community engagement.
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