Social Media

How Small Companies Are Marketing Through Facebook
Marketing

How Small Companies Are Marketing Through Facebook

Facebook is proving itself a small-business marketing force. Here are three examples of how it's working.
Jason Ankeny
How ShareSquare Is Leading the QR-Code Marketing Pack
Starting a Business

How ShareSquare Is Leading the QR-Code Marketing Pack

This Los Angeles-based company helps fans connect with bands and brands using quick-response codes. Plus, a look at other game-changers in the social-media space.
Jennifer Wang
Six Quick-Hit Marketing Ideas for Social Media
Marketing

Six Quick-Hit Marketing Ideas for Social Media

Add some short-term sizzle to your year-long marketing campaign.
Gail Goodman
Pete Cashmore: Five to Follow on Twitter for Tech News and Trends
Marketing

Pete Cashmore: Five to Follow on Twitter for Tech News and Trends

In a constantly evolving digital world, Mashable's founder shines a light on where to find the most crucial information.
Jason Fell
Skype: From Startup to $8.5B in Eight Years
Marketing

Skype: From Startup to $8.5B in Eight Years

How the internet calling service went from an idea to a multibillion-dollar acquisition in less than a decade.
Jason Fell
Why Social Isn't Helping Online Retailers Find Customers
Starting a Business

Why Social Isn't Helping Online Retailers Find Customers

Search, email and affiliate marketing trump Facebook and Twitter for customer acquisition.
Mikal E. Belicove
How a Young Fashion Designer Stands Out in a Crowded Market
Growth Strategies

How a Young Fashion Designer Stands Out in a Crowded Market

From listening to customers to creating a unique product, Rebecca Minkoff shares her top tips.
Jason Fell
IWearYourShirt Puts a Social Twist on Product Placement
Social Media

IWearYourShirt Puts a Social Twist on Product Placement

How a 20-something entrepreneur gives businesses of all sizes a star turn.
Diana Ransom
How Fast-Growing Companies Use Social-Media Marketing
Growth Strategies

How Fast-Growing Companies Use Social-Media Marketing

Here's a sampling of how growth-minded businesses use social media to ring in sales.
Diana Ransom
Five Facebook Developments for Businesses
Marketing

Five Facebook Developments for Businesses

From deal making to commenting, Facebook's latest offerings shouldn't be ignored by business owners and brand managers.
Mikal E. Belicove
Why We're Still Lost In Geolocation
Growth Strategies

Why We're Still Lost In Geolocation

If you expect services like Foursquare or Gowalla to help grow your business, move past the check-in and offer something of value.
Mikal E. Belicove
Why You Should Optimize Your Social Media Presence
Technology

Why You Should Optimize Your Social Media Presence

Many of the top consumer brands have dropped the social media ball. Here's how you can learn from their mistakes.
Mikal E. Belicove
Five to Follow on Twitter for Social Media Newbies
Marketing

Five to Follow on Twitter for Social Media Newbies

Here's who celebritweet Sean Malarkey follows on Twitter to learn about what's new in social media.
Kara Ohngren Prior
How Marketers Use Social Media
Marketing

How Marketers Use Social Media

New report reveals how marketers are using social media to reach their customers.
Mikal E. Belicove
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