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Social Media

Marketing

This Little-Known Facebook Feature Can Help You Monitor Customers and Competitors

Find ways to nurture existing customers and attract new clients with the social network's 'Interest Lists.'
Starting a Business

BrandYourself Helps Users Clean up Their Online Identity

DIY web platform helps clear up possible identity mix-ups online that could cost you business or your reputation.
Marketing

7 Tips For Building a 'Power Network' on LinkedIn

How to use the professional networking site to make better business connections.
Marketing

5 Tips for Using Social Media as a Customer Service Tool

Why you should embrace negative comments online and how to do it right.
Marketing

New Tool Gauges Pinterest Mentions

Social media marketing dashboard MarketMeSuite can show you how many pinners are promoting your company on the popular social sharing site.
Marketing

Showcasing Your Expertise Via LinkedIn Answers

How to leverage the Internet's most powerful source of business intelligence.
Technology

What You Can Learn About Social Media from Big Bird

The Sesame Street character became a social media sensation this week. Here's what entrepreneurs need to learn from the 8-foot-tall yellow bird.
Marketing

LinkedIn Gives Company Pages a Facelift

The redesign goes live across two million business pages on the networking site.
Marketing

3 Steps to Generating Buzz with a YouTube Contest

Video can provide a powerful marketing boost for your business on social networks.
Technology

Sheryl Sandberg's Pitch: Facebook Is the Future of Selling Online

Companies large and small can benefit from 'real, authentic' interactions on the world's largest social network.
Technology

3 App Options for Converting Facebook Fans Into Customers

No time to convert leads over the world's largest social network? Consider investing in fan apps that can do it for you.
Leadership

Sean Parker: Running a Startup Is 'Like Eating Glass'

The Napster and Airtime co-founder says too many people with terrible ideas are founding companies.
Marketing

5 Fundamentals of a Social-Media Action Plan

For many businesses, social media is growing too important to leave to happenstance. Consider these essential elements for creating a social media strategy that yields results.
Finance

Betaworks Uses Creative Methods to Find and Fund the Next Big Idea

Betaworks calls itself a 'maker,' and so far they have helped build some of the social web's biggest companies including TweetDeck, Kickstarter and Tumblr.
Marketing

Projecting a Professional Image on LinkedIn

You get just one chance to make a first impression. Here are the elements of a successful, traffic-generating profile.