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Social Media

Marketing

3 Tips for Using LinkedIn's New 'Endorsements'

You can now endorse specific skills on Linkedin. Here are the right ways to use this new feature.
Marketing

How Facebook Tools Can Revitalize Ad Campaigns

Tips to throw an event, announce a party or simply query your customers, all from your fan page.
Marketing

5 Scary Mistakes to Avoid on Facebook

Don't make these no-nos when trying to build your fan base on the giant social network.
Social Media

Before You're LinkedIn, Determine Your Goals

Establishing objectives beyond job hunting can help you leverage the popular networking site as a potent business tool.
Marketing

Building Your LinkedIn Network

How to utilize two distinct approaches to add and maintain connections.
Technology

7 Ways LinkedIn Can Drive More Traffic to Your Website

LinkedIn isn't just for networking. Here's how it can drive more traffic to your website than Facebook and Twitter.
Marketing

Twitter's Profile Pages Redesign Offers More Branding Opportunities

How to take advantage of larger images and other design changes to draw more attention to your business.
Marketing

How to Convert Facebook Fans Into Paying Customers

Nurture your fans on Facebook and market to them through email.
Marketing

What You Can Learn from Celebrities About Social Media

When it comes to engaging with your followers, sometimes it helps to think like you're famous.
Starting a Business

Mark Zuckerberg on Facebook's Triumphs and Tribulations

Three lessons from the successes and missteps of the world's largest social network.
Marketing

How Google+ Can Improve Your SEO

Search Engine Land editor Danny Sullivan on why having an account on the social network can improve your search results.
Marketing

Big Companies Are Adapting to Social Media Marketing

New reports show that more large companies are using social media to promote their brands.
Marketing

Starting a LinkedIn Group to Grow Your Network

How to create a focused, topic-driven community and better connect to clients and customers.
Marketing

5 Underutilized LinkedIn Marketing Tools

LinkedIn's Marketing Solutions team offers tips on how to get the most out of the site's tools.
Marketing

Creating Your Company's LinkedIn Profile

These mini-websites improve your exposure and allow you to connect more directly with both current and potential customers.