Social Media

How to Promote Your Business Blog with Social Media
Marketing

How to Promote Your Business Blog with Social Media

Follow these tips to harness the full promotional power of the social web.
Groupon By the Numbers: From Startup to IPO
Marketing

Groupon By the Numbers: From Startup to IPO

The 'deal-of-the-day' website has filed for an IPO, and it's growth is nothing less than staggering.
Mikal E. Belicove
A 24-Hour Social Media Marketing Plan for Your Startup
Social Media

A 24-Hour Social Media Marketing Plan for Your Startup

It's easy to waste time on Facebook and Twitter. Consider this game plan for new business owners in a hurry.
Jonathan Blum
Five Dos and Don'ts for Businesses on 'Empire Avenue'
Take It From The Pros

Five Dos and Don'ts for Businesses on 'Empire Avenue'

Consider these tips if you're thinking about taking your business public on this social networking site.
Mikal E. Belicove
Marketing

An Experiment in Social Media Marketing: Buying Twitter Followers

An Entrepreneur contributor gets his social media followers the old-fashioned way: He buys them.
Jonathan Blum
Five Ways to Use Twitter for Marketing That You Might Not Know About
Take It From The Pros

Five Ways to Use Twitter for Marketing That You Might Not Know About

With a little strategy, Twitter can boost your connections and website traffic.
Starr Hall
Chris Brogan on How to Build Deeper Relationships With Your Customers Online
Marketing

Chris Brogan on How to Build Deeper Relationships With Your Customers Online

Your social media strategy should have a solid foundation and fluid outposts where you can connect with customers.
Chris Brogan
Taking Stock of Empire Avenue for Business
Take It From The Pros

Taking Stock of Empire Avenue for Business

Empire Avenue's social media exchange offers a new way of cultivating brand evangelists.
Mikal E. Belicove
How Small Companies Are Marketing Through Facebook
Marketing

How Small Companies Are Marketing Through Facebook

Facebook is proving itself a small-business marketing force. Here are three examples of how it's working.
Jason Ankeny
How ShareSquare Is Leading the QR-Code Marketing Pack
Starting a Business

How ShareSquare Is Leading the QR-Code Marketing Pack

This Los Angeles-based company helps fans connect with bands and brands using quick-response codes. Plus, a look at other game-changers in the social-media space.
Jennifer Wang
Six Quick-Hit Marketing Ideas for Social Media
Marketing

Six Quick-Hit Marketing Ideas for Social Media

Add some short-term sizzle to your year-long marketing campaign.
Gail Goodman
Pete Cashmore: Five to Follow on Twitter for Tech News and Trends
Marketing

Pete Cashmore: Five to Follow on Twitter for Tech News and Trends

In a constantly evolving digital world, Mashable's founder shines a light on where to find the most crucial information.
Jason Fell
Skype: From Startup to $8.5B in Eight Years
Marketing

Skype: From Startup to $8.5B in Eight Years

How the internet calling service went from an idea to a multibillion-dollar acquisition in less than a decade.
Jason Fell
Why Social Isn't Helping Online Retailers Find Customers
Starting a Business

Why Social Isn't Helping Online Retailers Find Customers

Search, email and affiliate marketing trump Facebook and Twitter for customer acquisition.
Mikal E. Belicove
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