Social Media

Marketing

Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)

A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.
Marketing

The Rise and Fall of Groupon's Andrew Mason

Groupon's former chief executive, Pinterest's edge in ecommerce, Wanelo's funding round and more social-media news.
Marketing

Using Twitter's Promoted Services

Learn how to put Twitter's paid services to work to help you advertise your business and generate revenue.
Leadership

Groupon Founder Andrew Mason Out as CEO

The embattled founder's memo to staff details why he was dismissed.
Marketing

Three Ways to Get the Most Out of Pinterest for Branding

Marketing expert Karen Leland offers quick tips on using Pinterest for your business.
Marketing

How to Fix 3 Common Online Marketing Mistakes

Get zero online traffic? Or getting traffic but can't convert those leads into paying customers? You're not alone. Here are three common mistakes marketers make -- and how to fix them.
Marketing

10 Questions to Ask When Creating Your Company's Pinterest Page

What you need to know to get your business started on the popular photo-sharing site.
Marketing

LinkedIn Improves Search Features for Job Seekers, Employers

New features for LinkedIn, Pinterest gets a funding round, tweeting from beyond the grave and more social-media news.
Marketing

Fast, Furious and Humorous: Sound Bites From Social Media Week

A collection of tweets from attendees during the big social media event in New York City.
Marketing

4 Quick Tips for Using Social Media for Customer Service

Expert advice from panelists at New York's Social Media Week.
Growth Strategies

How to Hire the Right People and Other Tips This Week

Why you should open up to potential hires, how you should approach influential people, the importance of listening to your fans and more: our best tips of the week.
Social Media

3 Ways to Turn Social Media Followers Into Promoters of Your Brand

Strategies for activating your fan base from New York's Social Media Week.
Social Media

The Pros and Cons of Using Video App 'Vine' for Marketing

What you need to know before getting started with the new short video recording app.
Franchises

5 Lessons for Brands From the Burger King Twitter Hack

The company regained control of its Twitter feed after hackers overtook it for hours. Here's what brands need to know.
Social Media

The ABCs of Twitter, Part II

The second in our two-part series offers an insider's guide to the most common Twitter terms so you'll understand the basics when you start Tweeting.
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