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Social Media

Marketing

Five New Online Tools for Finding Local Customers

Want more local customers to find your business? Here are five new tools from cutting edge Web developers.
Marketing

Brian Solis on Five Common Social Media Mistakes and How to Avoid Them

The author 'Engage,' and now 'The End of Business As Usual,' spills about social media ills.
Marketing

More Small Businesses Extol the Benefits of Social Media

Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
Social Media

Viewpoint: Why Google+ Pages Isn't Good for Business

Google+ Pages has a long way to go before it can be worthy competitor to Facebook.
Marketing

How to Find Time to Market Your Company Using Social Media

It's easy to get into social media for the wrong reasons and to post too much or too little. Here's how to balance out your social media efforts.
Take It From The Pros

What Entrepreneurs Can Learn About Social Media from Adam Carolla

Comedian Adam Carolla created a podcast that launched to No. 1 in no time. Here's how he keeps fans coming back and how other entrepreneurs can too.
Take It From The Pros

Why Big Corporations Are Putting the Brakes on Social Media

Study indicates many Fortune 500 companies demonstrate a dismal attitude toward social media.
Marketing

Groupon, Other Deal Sites Not a Good Deal for Small Businesses

A new report suggests voucher offers largely aren't shoring up new customers or sales.
Marketing

Why Netflix, Bank of America and Dunkin' Donuts Cave in to Customer Demands

Where is the line between being responsive to customers' needs, and simply letting customers call the shots?
Starting a Business

Employees' Facebook Pages Are Private, Until They're Not

New York court ruling muddies the waters surrounding what employers can and cannot demand of their employees' social media activities.
Social Media

Hotels That Rock at Social Media

From star-studded boutique hotels to a small business near you, using social media as a customer service tool is a no-brainer.
Social Media

Five Social Media Mistakes Your Startup Must Avoid

Advice for steering your business clear of the most common blunders that can kill your entire marketing strategy.
Marketing

One Way to Automate Your Online Marketing Efforts

A look at search curation tool Curata, which gathers relevant articles and links from the Web and posts it to a company's website.
Starting a Business

Get Creative with Social Media: How to Make it Work for You

Social media marketing is a great way to network and share information.
Marketing

How to Be Your Own Media Company

Now that you're your own boss, you need to do your own marketing and promotion. (Who did you think was going to take care of all that for you?) Here's how to do it.