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Social Media

Marketing

Facebook Offers Free Ads to Small Businesses

In a move to court business owners, Facebook today announced plans to offer up $10 million in free ad credits to 200,000 small businesses.
Marketing

How to Use Social Media to Build a Following -- And a Business

Before the paint even dried on her new shop in Montreal, one entrepreneur took to the Web to build a community -- and later, a record opening.
Social Media

Facebook Has Lots to Share At f8 (Video)

Now 800 million members strong, the social media giant reveals major changes and a slew of new features.
Marketing

Does Your Company's 'Social Personality' Need a Makeover?

Connecting with customers and making your brand stand out from the competition is vital to social media success, our experts say.
Marketing

Why Google+ Will Be the Next Big Thing for Your Business

Google+ has quickly become the place to be in social media. Here's why--and what your business should do about it.
Marketing

A Profile of the Active Social Networker

Americans are spending more time on social networks and blogs, according to a new study from Nielsen. Here's what that means for you.
Marketing

Social Media Breakdown: Spotify

When digital music service Spotify crossed the Atlantic to the U.S., the company leaned heavily on social media to build awareness. Here's a look at what worked for them.
Marketing

Five Social Media Tools for More Buzz for Your Buck

Tapping into social media management tools can help business owners get a handle on their Facebook, Twitter and other online marketing efforts.
Marketing

Are Facebook Posts Penalized by Using Third-Party Tools?

If a new report is to be believed, using a third-party tool to post Facebook updates may actually do more harm than good.
Marketing

Beyond Q&A: The Many Uses of Quora

There's more to Quora than meets the eye. Entrepreneurs, marketers and even investors are tapping its benefits.
Technology

Four Tools for Scouting Social Media Leaders in Your Network

Social analytics companies serve up ways for businesses to be influential. Here's how these rankers compare.
Marketing

Facebook Offers Newbies a Step-by-Step Guide

New guide is a big help for business owners new to the popular social network, but trial and error will still be required.
Marketing

Labor Ruling Is a Reminder to Revisit Social Media Policies

A recent decision suggests it's time to consult with counsel regarding the legality of your social media policies.
Marketing

Don't Wait for a Reunion to Network With Former Classmates

If done right, reconnecting with old college friends can spell new referrals and maybe even revenues for your business.
Marketing

Can a Tweet Button Drive More Traffic to Your Web Page?

Installing social sharing buttons is an easy way to increase the visibility of your website.