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Social Media

Marketing

How Can I Get People to My Facebook Page?

Starr Hall on finding resources and creative ideas to attract the right social media fans.
Marketing

Facebook Posting Techniques that Really Work

Boosting the effectiveness of your Facebook publishing strategy is easy if you know the answers to these seven questions.
Marketing

Is Business Email Dead?

Some claim email is a dying communications tool. Here's why social media can't replace email.
Growth Strategies

How To Smooth a Rejected Job Applicant's Feathers

Job seekers can hold a grudge if you reject them for a position. Here's how to avoid their fury.
Marketing

How Do I Start Talking with Customers Online?

Starr Hall on how to engage potential customers online and spark their curiosity.
Growth Strategies

Do's and Don'ts of Using Social Media to Screen New Hires

If your HR department or hiring manager is thinking about vetting job applicants via social media sites, consider these consequences.
Social Media

How Do I Cut Through the Noise on Social Media?

Starr Hall on how to identify and research your target audience on social sites.
Technology

Affordable Video Hosting for Small Businesses

Incorporating video into your website just got a really affordable. Check out this review of Vimeo PRO.
Marketing

Old Spice and Social Media: Why Not Make the Most of Fabio vs. Mustafa?

Fabio and Mustafa should still be tweeting, says social media guru Gary Vaynerchuk.
Marketing

Five Truths About Social Media Marketing

Remembering marketing principles is a must, but ignoring social-media innovations would be a mistake.
Marketing

Five Lies About Social Media Marketing

Social-media makes even the best marketers forget everything they already know about marketing.
Technology

How Wildfire Helped One Small Business Power Its Social Media Campaign

Original Joe's adds fuel to its online marketing strategy using a tool from Wildfire that helps businesses boost their social media status.

Roost: A One-Stop Social Media Shop

This new social media tool can help businesses create time-saving online marketing campaigns
Growth Strategies

The Innovators: Klout's Joe Fernandez

The co-founder of the social-media analytics firm talks about getting his new business off the ground.