Social Media

Marketing

IFC's Five Rules for Romancing Geeks

When it comes to capturing the attention of digital-savvy customers, IFC nailed it with 'Portlandia'. Here are five ways the network reeled in this niche audience.
Marketing

How Gary Vaynerchuck, Chris Brogan and Others Think Social Media Will Change in 2012

From the rise of Google+ to the oversaturation of social media, here's what five social media mavens have to say about what's on the horizon in 2012.
Marketing

How to Turn Tweets Into Customers

Kenny Lao of Rickshaw Dumpling uses Twitter and Facebook to update his restaurant's fans on a "moment-to-moment" basis. Here are his tips on managing a social-media schedule.
Marketing

How Small-Business Owners Can Cast a Social Safety Net

We look at six tools that can help protect your company's social-media contacts and content.
Marketing

How Dwolla is Building Its Brand by Giving Away Cash

Dwolla's rise as a payment alternative to credit cards isn't thanks to merchants' disdain for plastic alone. Here's how the company's founder used clever social-media strategies to build buzz.
Marketing

Four Rules to Build Your Blog Readership

You've started writing, now it's time to learn how to promote each entry so you can gain traction and raise visibility.
Marketing

See How Fozzie the Bear Helped Viddy Build Social Media Buzz

New video-blogging platform helps entrepreneurs make high-quality short films that are made for social media. See how the company practices what it preaches.
Marketing

See What Attracts People to Your Business's Facebook Page

Want to boost the stickiness of your business's Facebook page? Take a gander at what people look at on the typical business page.
Marketing

What You Need to Know About YouTube's New Analytics Program

A run-down of some of the new features, plus three tips to help you create more engaging videos for your business.
Marketing

Why Small Businesses Should Care About Their 'Social Influence'

To find out just how valuable your social-media presence is, consider factoring in the influence of your fans and followers, too.
Franchises

How Tasti D-Lite Finds Success with Social Media

The frozen dessert franchise, in business since 1987, has become the poster child for online engagement in the franchise world.
Marketing

The Holidays' Most Unique Big Business Social Media Campaigns

When it comes to decking the halls, big brands are pulling out all the stops this year. Here are some holiday-themed social media strategies that small businesses can learn from.
Marketing

Targeting the 'It Girl' Customer

The co-founders of Rent the Runway outline five strategies they've used to build a high-tech fashion company.
Marketing

A User's Guide to Facebook's New Timeline Feature

Facebook's Timeline isn't ready for business yet, but getting used to maneuvering it personally will save you lots of time later. Here's how to get started.
Ready for Anything

How to Increase Social Sharing to Generate More Leads

Everything you need to know about generating leads you learned in kindergarten.
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