Social Media

Marketing

Seven Tips for Successful Holiday Marketing Campaigns

When you want to spread some holiday cheer, combine email and social media to reach a broader audience.
Marketing

What Time Is Your Facebook Sweet Spot?

A new survey offers a deeper look into the average lifetime of a status update on a Facebook Business Page.
Marketing

Three Tips for Getting Started on Foursquare

Foursquare is so much more than a social media tool. It can inspire, illuminate, inform -- and help tell your brand story. Engage Foursquare users, and they'll reward you with their loyalty.
Marketing

Chief Cheezburger Ben Huh Dishes on Social Media

Building a media colossus isn't easy, but using social media can help. Here's how Ben Huh of I Can Has Cheezburger? is continually perfecting his company's strategy.
Starting a Business

Fab Forward: How Fab.com Found a Niche in a Design Deal Social Hub

With their site stuck in neutral, two entrepreneurs changed gears and paved a new road to success.
Franchises

How Social Media and a Sprinkle of Stardust Led to One Franchisee's Success

A Fetch! Pet Care franchisee in the Los Angeles area credits celeb clientele and word of mouth for its growth.
Starting a Business

How One Craft Brewery Is Tapping Social Media

Chicago's Finch's Beer replaces signage with social media marketing and finds frothy fame.
Marketing

A Lesson in Social Media From Snoop Dogg

Building a brand using social media isn't just for celebrities. Here's how entrepreneurs can do it too.
Starting a Business

How SocialGuide Helps Drives Social TV

This new website to watch aggregates social media comments about TV shows as they air and links them to program listings in real time.
Marketing

Employees' Facebook Posts Give Businesses Heartburn

Facebook posts about work may be protected speech -- giving small employers more of a reason to seek professional advice when crafting a social-media policy.
Marketing

Social Media Breakdown: How Kred Can Make Your Business Smarter

When it comes to measuring online influence, a new tool attempts to present a fuller picture for entrepreneurs and those they follow.
Social Media

Facebook: Where Selling Meets Social

Facebook is the new town square, where people meet to socialize, and it offers both unique and familiar sales challenges.
Marketing

How to 'Mobilize' Your Social Media Marketing

Does your social media marketing play well with smart phones? Consider these ways you can drive more social-mobile interactions with your business.
Project Grow

An All-in-One Mobile Marketing Tool

Advertisers can get check-in, discounting and social media marketing in one neat little package.
Marketing

How Facebook's Facelift Affects Your Business

While users bemoan its most recent changes, Facebook's update may be a good thing for businesses and brands.
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