Social Media

Social Media

How to Get the Most Bang For Your Facebook Ad Buck

Facebook advertising can be surprisingly cost effective. Here's advice on getting your money's worth.
Marketing

How the White House Became a Social-Media Powerhouse

Macon Phillips, the White House's director of New Media, describes how the administration is using social media in unique ways -- and how your business can too.
Marketing

Is Your Facebook Business Page Ready for 31,170 Visitors?

A new survey reveals the reach of the average Facebook user.
Technology

How Pinterest Is Becoming the Next Big Thing in Social Media for Business

The online 'pinboard' is driving serious traffic and proving to be a powerful online marketing tool for some companies.
Marketing

How to Build a Fan-Worthy Facebook Page

Five steps to improve your branding power on the social network.
Marketing

10 Reasons Your Small Business Shouldn't Start a Blog

Blogging is increasingly popular, but that doesn't mean it's right for your small business. Here are some reasons you might want to hold off on blogging.
Marketing

Three Social-Media-Fueled Contests for Small Businesses

Contests are emerging as a popular, low-cost way for big companies to connect with their small-business customers. Check out these three business contests.
Social Media

How Broderick's Bueller Can Deliver Your Business Super Bowl Buzz

Curious how to take advantage of the pre-game buzz? Consider newsjacking or hosting a promotional tie-in.
Marketing

Is Facebook Advertising for You?

Most businesses can benefit from some sort of Facebook advertising, but not every business should make a significant investment in it. Should you?
Marketing

Understanding Google's New Page Layout Algorithm

Where you place ads on your website now matters more than ever.
Social Media

Why Chris Brogan Loves Google Plus

Google+ isn't just for networking anymore. Here are four ways to put it to work to amp up your revenues.
Franchises

McDonald's Social-Media Lesson: Critics Tweet Back

The hamburger chain admits that its new Twitter campaign, designed to promote the farmers who supply its meat, didn't go exactly as planned.
Marketing

The 10 Ds of Creating a Social Media Use Policy

Every business needs a social media use policy, and here's how to create one.
Technology

Software for Social Media Junkies

Because it's hard to stay off Facebook with willpower alone.
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