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Social Media

Starting a Business

Using Social Media to Find the Right Customers

Using social media can put your business in front of millions of potential customers. But it's up to you to draw them in.
Growth Strategies

A Group Buying Site for Rich People

To find consumers who have money to spend, you may need to look up market. Here's how the New York Times is aiming to help.
Entrepreneurs

How Saying 'No' Saved My Business

Overcommitted and unable to follow sales leads, a young entrepreneur retooled to focus on core clients.
Marketing

Chris Brogan on the Art of Brevity

In a world of distractions, how do you stand out? Here's some advice for getting in front of your intended audience.
Starting a Business

How Goodreads Got Started

By tapping into the collective popularity of books, Goodreads quickly built a devoted following in the multiple millions.
Starting a Business

Innovator: Shopkick's Cyriac Roeding Reinvents Retail

Meet Cyriac Roeding, the man reinventing shopping for the mobile era.
Marketing

Three Ways to Spark Engaging Social Conversations

The most important aspect to social media is establishing a two-way conversation.
Social Media Marketing

10 Laws of Social Media Marketing

For business owners just getting started, a guide to build brand buzz and boost your bottom line.
Marketing

The Innovators: deviantART's Angelo Sotira

The co-founder and chief executive of the online artist community talks about building a 14 million member social network.
Marketing

Making Email Newsletters More Social

Four tips to create content customers will share on Twitter, Facebook, LinkedIn and other social networks.
Marketing

How to Find Sales Leads on Social Media

How a gourmet cupcake shop drove sales using social media without driving away customers -- and how you can, too.
Marketing

How to Use Social Media to Improve Presentations

Digital and social media tricks to incorporate the next time you pitch your concept or company to a crowd.
Social Media

When Should a Business Owner Get Personal on Social Media?

Mikal Belicove, <em>Entrepreneur</em> Magazine columnist, on when to get personal or stay business-like on social media.
Social Media

Should I Stick with Social Media If I'm Not Getting Results?

Mikal Belicove, <em>Entrepreneur</em> Magazine columnist, on exercising patience when experimenting with social media marketing.