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Social Media

live video

How to Get a Six-Figure Audience for Your Live Video

Live video doesn't have to be as intimidating as you think.
Wendys

What You Can Learn From Wendy's Sassy Social Media Challenge

The company called on 16-year-old Carter Wilkerson to set a Twitter record to win a year of free chicken nuggets.
20 Questions

Why Everyone Can Use Randi Zuckerberg's Number One Focus Tip

The founder of Zuckerberg Media says that it's imperative you create boundaries around your time.
Marketing Mistakes

Bad Social Media Never Dies. What Do You Do When It Happens to You?

After that Pepsi ad, a Twitter user joked, darkly, that Kendall Jenner was on a charter flight to Syria, with a can of Pepsi in hand.
Infographics

A Small-Business Guide to Facebook Advertising (Infographic)

Facebook is one of the most effective marketing tools today.
Snapchat

What McDonald's Australia's New Job 'Snaplications' Can Teach You About Pitching

It's exactly what it sounds like: job applications through Snapchat.
Facebook

Facebook Wants to Help You Spot Bogus News Stories

Over the next few days, you'll see a banner at the top of your News Feed offering 'tips for spotting false news;' just click 'Learn More' to educate yourself.
Social Media

3 Social Media Trends That Need to Be on Your Radar for the Rest of This Year

If you're a betting man (or woman), put your money on live video, virtual reality and platform crossover.
Personal Branding

Why Personal Branding Is the Recruiting Secret You're Missing

Don't let competitors scoop up the best talent. Instead, build and market a strong personal brand, broadcast it consistently on social media and back it up with business decisions.
Conferences

18 Must-Attend Social Media Conferences in 2017

Here's a list of the top social media marketing conferences for this year.
Instagram

How to Get Better at Instagram

Most people only look at six to nine pictures before deciding whether or not to follow someone.
Facebook

Facebook Now Allows You to Create Fundraisers

Facebook's strategy seems to become a societal platform with less emphasis on simply keeping up with friends and family.
Fake news

Facebook Joins $14 Million Initiative to Fight Fake News

The News Integrity Initiative is aimed at 'helping people make informed judgments about the news they read and share online.'