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Social Media

Public Relations

What We Can Learn From Cheerios' Potential PR Crisis

How the cereal brand courted -- and then avoided -- controversy.
2017 in Review

Biggest Social Media Fails of 2017

Twitter trolls take over U.K. snack brand Walkers' social media campaign.
Social Media Policies

Why Annual Social Media Policy Reviews Are Necessary

Avoid legal trouble and protect company secrets. Keep employees informed about what's allowed.
Instagram

Instagram Blurs Out 'Sensitive' Photos

The blurry screen will be placed over content that has not violated Instagram's policies, but was reported by someone and confirmed to be 'sensitive' by a member of Instagram's review team.
Twitter

Twitter Is Thinking About Paid Subscriptions

The focus would be on providing a premium version of Tweetdeck aimed at professionals and offering extra insight without any adverts.
Instagram

Everything You Need to Know About Instagram Takeovers

Instagram takeovers are an incredible way for brands, individuals and influencers to collaborate and cross-promote content.
Social Media

How to Be More Productive on Social Media

Save time and money by using these tools to discover and manage social media content.
Social Media

3 Social Media Tools Entrepreneurs Should Be Using Every Day

Social media is evolving at an incredible rate. The most important thing you can do is to equip yourself with the best tools.
Online Business

How to Produce Juicy Content That Catches Eyeballs

If you produce content every single day, regardless if you think it's terrible or anybody sees it, eventually magic will happen.
Blogging

Why You Should Republish Old Blog Content

Keep your current audience up-to-date while attracting new readers.
Fake news

Sharing Fake News Can Hurt Your Reputation

Mislead the people who trust you, and you've got a world of problems.
Video Marketing

How to Engage Your Customers and Employees Using Social Media and Live Streaming

Author Jill Schiefelbein chats with two members of the social business team at Southwest Airlines, who talk about how to use livestreaming to highlight your customers and employees.