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Social Media

Social Media

The Online Response to the Big Debate Reveals Just How Influential Social Media Is

While social media played a role in both the 2008 and 2012 elections, the influence of platforms such as Facebook and Twitter in previous election cycles pales in comparison to this year.
social media hacks

How to Develop a Social Media-Crisis Strategy

It happened to Kitchenaid. It happened to Burger King. A crisis could happen to your company, too. Here's how to prepare.
Etiquette

This Entrepreneur Is Building a Matchmaking Service for Pen Pals

Kate Dobie wants to create a hub for letter-writers. Can it work? We asked her ... by letter, of course.
Facebook

German Regulator Orders Facebook to Delete WhatsApp User Data

The Hamburg Commissioner for Data Protection and Freedom of Information said Facebook was infringing data protection law.
Twitter

Twitter Could Take Many Forms, Depending on New Owner

Companies like Salesforce, Disney and Google have shown interest in the microblogging company.
Twitter

The 140-Character Limit Is Dead. Long Live The 140-Character Limit!

Now, photos, videos, GIFs, polls and Quote Tweets no longer count toward Twitter's limit. How cool is that, marketers?
SEO Tools

3 Tools to Uncover Your Competitor's Keywords

With the combination of these three tools you can prepare a great list of profitable keywords.
Facebook

Facebook Inflated Video Ad Viewing Stats for 2 Years

The error has been fixed and did not impact billing, the social network said.
Twitter

Twitter Begins Discussions to Explore a Sale

As rivals such as Instagram and Snapchat gain traction with advertisers and social media users, investors have questioned how long Twitter could persist as a stand-alone company.
Social Media

The 12 Worst Social-Media Fails of 2016

Retailer Vera Bradley thinks accessorizing and being treated like a lady are the best advantages of being a girl.
Competition

6 Steps to Dominate a Competitor's Social Media Marketing

So, what do you do when competitors start poaching your turf? You dominate them.
Marketing

6 Wise Investments for Your Small Marketing Budget

Marketing is less expensive than you think. Start with a marketing manager.
Take It From The Pros

5 Ways These YouTube Superstars Built Business Empires

Start with consistency, authenticity and an ability to execute your ideas.
Snapchat

Snapchat Is Adopting Facebook's Ad Targeting Strategy

It was inevitable the popular network would eventually allow advertisers to sift among its 100 million daily users.