Social Media

4 Secrets to Better Interactive Social-Media Content
Social Media

4 Secrets to Better Interactive Social-Media Content

Quizzes, web video series and reveal-based content should help engage prospective customers in a busy online landscape.
Brian Hughes
8 Subject-Line Secrets That Entice People to Read Your Email
Email

8 Subject-Line Secrets That Entice People to Read Your Email

The only part of an email certain to be read is the subject line. If that's boring, few will read what follows no matter how brilliant it is.
Jacqueline Whitmore
Facebook Takes Off the Gloves With Moves Targeting YouTube and Twitter Users
Facebook

Facebook Takes Off the Gloves With Moves Targeting YouTube and Twitter Users

The social network, already the largest around, is aggressively pursuing new users and revenue streams.
Jonathan Long
5 Ways to Create Engaging Content Your Audience Will Share
Marketing Bootcamp

5 Ways to Create Engaging Content Your Audience Will Share

Content marketing is powerful, but producing the content that makes is work is not easy.
Peter Daisyme
Abortions at Dunkin' Donuts: How Brands Should React When They Get Strange, Potentially Damaging Press
Public Relations

Abortions at Dunkin' Donuts: How Brands Should React When They Get Strange, Potentially Damaging Press

Here's how Dunkin' Donuts quelled a strange quandary from a parody site called Clickhole.
Geoff Weiss
The 3 Ways Smart Social Media Accelerates Startup Success
Social Media Marketing

The 3 Ways Smart Social Media Accelerates Startup Success

Finding a niche on social media is the quickest way for knowledgable people who are unknown to become recognized as experts.
Asha Saxena
12 Proven Tactics for Rapidly Growing Your Presence on Social Media
Social Media

12 Proven Tactics for Rapidly Growing Your Presence on Social Media

Growing your following on social media requires being methodical, not magical.
John Rampton
Why This 25-Year-Old Marketing Star Left His Job at YouTube to Launch a Philanthropic YouTube Channel
LGBT

Why This 25-Year-Old Marketing Star Left His Job at YouTube to Launch a Philanthropic YouTube Channel

In tapping into a conversation about LGBT rights that was already humming across YouTube, Raymond Braun struck philanthropic -- and marketing -- gold.
Geoff Weiss
How to Make Both Spontaneity and Planned Posts Work on Social Media
Marketing Bootcamp

How to Make Both Spontaneity and Planned Posts Work on Social Media

Social-media marketing is a tough discipline to master, because it makes two demands of marketers that seem to contradict each other.
Brian Honigman
Twitter Embraces a YouTube-Like Video Monetization Model For 'All Publishers and Creators'
Online Video

Twitter Embraces a YouTube-Like Video Monetization Model For 'All Publishers and Creators'

Twitter will give creators a 70 percent cut of ad revenues, as opposed to the 55 percent offered by YouTube and Facebook.
Geoff Weiss
Why Smart Entrepreneurs Are Swiping 'Right' on Recruiting Apps
Apps

Why Smart Entrepreneurs Are Swiping 'Right' on Recruiting Apps

Looking for a great app to invent? Think: recruitment.
Sathvik Tantry
Forget a 'Dislike' Button. Facebook Is Testing Cute Emoji 'Reactions' Instead.
Facebook

Forget a 'Dislike' Button. Facebook Is Testing Cute Emoji 'Reactions' Instead.

'Like' doesn't always cut it. We need all the feels.
Kim Lachance Shandrow
How To Turn $5 into a New Customer on Facebook
Social Media Marketing

How To Turn $5 into a New Customer on Facebook

Think about the help you can get from M.O.M.
Kim Walsh-Phillips