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Social Media

Twitter

Twitter Could Take Many Forms, Depending on New Owner

Companies like Salesforce, Disney and Google have shown interest in the microblogging company.
Twitter

The 140-Character Limit Is Dead. Long Live The 140-Character Limit!

Now, photos, videos, GIFs, polls and Quote Tweets no longer count toward Twitter's limit. How cool is that, marketers?
SEO Tools

3 Tools to Uncover Your Competitor's Keywords

With the combination of these three tools you can prepare a great list of profitable keywords.
Facebook

Facebook Inflated Video Ad Viewing Stats for 2 Years

The error has been fixed and did not impact billing, the social network said.
Twitter

Twitter Begins Discussions to Explore a Sale

As rivals such as Instagram and Snapchat gain traction with advertisers and social media users, investors have questioned how long Twitter could persist as a stand-alone company.
Social Media

The 12 Worst Social-Media Fails of 2016

Retailer Vera Bradley thinks accessorizing and being treated like a lady are the best advantages of being a girl.
Competition

6 Steps to Dominate a Competitor's Social Media Marketing

So, what do you do when competitors start poaching your turf? You dominate them.
Marketing

6 Wise Investments for Your Small Marketing Budget

Marketing is less expensive than you think. Start with a marketing manager.
Instagram

Instagram Rolls Out Option to Save Posts as Drafts

Posting latergrams just got a lot easier.
Growing a Business

5 Ways These YouTube Superstars Built Business Empires

Start with consistency, authenticity and an ability to execute your ideas.
Snapchat

Snapchat Is Adopting Facebook's Ad Targeting Strategy

It was inevitable the popular network would eventually allow advertisers to sift among its 100 million daily users.
Twitter

Twitter Users Cheer Thursday Night Football Live Video

The CBS live feed marked the first time an NFL game had been broadcast on Twitter and the event quickly began to trend on the social media platform in the United States.
Pokémon

5 Content Strategy Lessons Pokémon Go Can Teach You.

This sensation is more than a fun game. It teaches you how to do your content strategy the right way.
Social Media

How to Run an Effective Social Media Employee Advocacy Program

If you can't get engagement on your social media posts, get your employees to help.
Social Media Marketing

You Can't Achieve Big-League Success With a Minor-League Social Media Strategy

Enhance your game by publishing less content, not by bombarding your audience with pitches and posts.