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Social Media

Instagram Marketing

5 Ways to Win Followers and Customers With Your Responses to Instagram Comments

Taking time to reply to your followers shows you care what they say and value them.
Social Media

5 Online Stars Who Made the Jump to Traditional Media

These personalities show it isn't easy to transition from one world to another.
Instagram

Why Converting to Instagram Business Is Not a Winning Brand Strategy

When we see brands advertising on Instagram, it removes the human factor from those brands.
Company Culture

3 Compelling Reasons to Adapt the Workplace Culture for Social Media

The use of social media cannot succeed unless a company's overall culture embraces the effort.
Social Media

A 5-Step Framework for Selling on Social Media

Social media is great for building awareness and interest but it is also invaluable for building sales.
Social Media Marketing

10 Social Media Posts That Deserve a Place in Your Content Calendar

These easy-to-customize structures can help you drive up engagement and attract a community of avid brand users.
Twitter

Twitter Wants You to Make Money From Videos

Ads will soon roll before some videos on the microblogging site, with part of the revenue going to the uploader.
Social Media

9 Social Media Tips for Your Small Business

A strong social network can become an asset for any business.
Recruiting

Use the Candidate's Recruiting Experience to Find the Best Talent

Think like the applicant. It will open your eyes to a new way of promoting jobs, interviewing and follow-up.
Content Marketing

9 Things About Content Marketing You Can't Get Wrong and Succeed

Content marketing is a powerful way to grow your business - as long as you understand the fundamentals.
Marketing

5 Steps to Getting Started on Snapchat

The platform claims more than 8 billion video views a day. So why isn't your company on it?
Linkedin

5 Powerful Uses of LinkedIn Few Businesses Are Maximizing

You're doing yourself a major disservice if you write off LinkedIn as a boring, stodgy website.