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Social Media

Marketing

3 Ways Pokémon Go Can Be Useful for Marketing

Pokémon Go is the latest craze and, sometimes, useful for helping you get the attention of customers.
Branding

5 Impacts a Social Media Campaign Can Have on Your Brand

Not sure exactly how social media can help you create a powerful brand? Here are 5 ways it can give you what you need to grow.
Technology

This Company Wants to Disrupt Ticketmaster's Tight Grip on Your Favorite Events

With its new Open platform, SeatGeek hopes to pry teams and artists from the clutches of Ticketmaster and its ilk -- and allow sales to happen anywhere.
Branding

4 Steps to Designing a Successful Strategy that Communicates Your Brand

Find out how to choose strategies that are a good fit, implement them and evaluate their effectiveness.
Emoji

The Power of Emojis in Marketing and How to Use Them Efficiently

Check out these shortcuts to share emojis from Mac and Windows desktop as well as tips on how to use emojis to boost your social media posts.
Ecommerce

9 Secrets for Taking Your Ecommerce Startup to Social-Media Bliss

Getting known on the internet comes easily to some self-promoters but everybody can learn to do it.
Facebook

A Man Was Awarded $115,000 After a Random Facebook Post Destroyed His Life and Business

One day, out of the blue, Kenneth Rothe's hotels were accused of being a haven to pedophiles, a claim that the judge would later determine was baseless.
Social Media

How to Have a Personal Social Media Account Without Hurting Your Business

Share your unabashed self online with the people who love you. Don't assume that includes everybody you're doing business with.
Entrepreneurial Psychology

5 Psychology-Based Methods to Connect With Your Audience

Before you can create strategies to connect with people, you need to understand what motivates them.
Facebook

Facebook Is Getting Stern About Clickbait

A recent algorithm update means the headlines you read on your newsfeed will actually tell you something about the article beneath them.
Instagram

Instagram CEO Tips Hat to Snapchat for 'Stories' Feature

Everyone in Silicon Valley borrows and iterates. Instagram CEO Kevin Systrom doesn't mind acknowledging that Snapchats' 'Stories' came first.
Social Media

FTC Wants Better Disclosures for Sponsored Social Media Posts

If a company is paying you to shill a product on social media, you better do more than write a little #ad hashtag at the very end of your post.
Social Media

Instagram Introduces 'Stories' and Begins Clash of Titans With Snapchat

Two of the hottest social apps are going head-to-head by enter each other's playing fields.
Technology

How Women Are Catching the Action in Rio (Infographic)

With the Olympics almost underway, this is how women will watch the games this year.
Facebook

Facebook: Clickbait Has No Place in News Feeds

The social network hopes to return to its roots as a platform for connecting with friends and family.