Social Media

Snapchat

Snapchat Is Adopting Facebook's Ad Targeting Strategy

It was inevitable the popular network would eventually allow advertisers to sift among its 100 million daily users.
Twitter

Twitter Users Cheer Thursday Night Football Live Video

The CBS live feed marked the first time an NFL game had been broadcast on Twitter and the event quickly began to trend on the social media platform in the United States.
Pokémon

5 Content Strategy Lessons Pokémon Go Can Teach You.

This sensation is more than a fun game. It teaches you how to do your content strategy the right way.
Social Media

How to Run an Effective Social Media Employee Advocacy Program

If you can't get engagement on your social media posts, get your employees to help.
Social Media Marketing

You Can't Achieve Big-League Success With a Minor-League Social Media Strategy

Enhance your game by publishing less content, not by bombarding your audience with pitches and posts.
Website Optimization

5 Online Basics Your Business Needs to Survive

Want to build a reputation for modernity for your small business? These are the bare-minimum features you need.
Ready for Anything

5 Steps to Generating High Quality Leads on LinkedIn

LinkedIn is a great tool for connecting business interests. Using these five steps can make it an even better tool for generating leads.
Social Media Marketing

4 Steps for Creating an Online Path to Purchase

Turn your followers, impressions and engagements into sales using these social media tactics.
Crowdfunding

5 Tips to Make Your Crowdfunding Launch Stand Out From the Crowd

Your success will come down to the innovation, individuality and importance of the big mission that you share.
Facebook

Facebook, Twitter Join Network to Tackle Fake News

Facebook, the world's largest social media network with about 1.7 billion users each month, has been criticized for its role in spreading fake stories.
Personal Branding

22 Statistics That Prove the Value of Personal Branding

Personal branding is becoming less of a competitive edge and more of a requirement. Here's the proof.
Instagram

Silence Instagram Trolls With Keyword Filters

All users can now blacklist specific words and phrases to ensure they will not appear in comments.
Facebook

Facebook Says It Will Learn From Vietnam Photo Mistake

The 1972 photograph, by Pulitzer Prize-winner Nick Ut of the Associated Press, shows screaming children running from a napalm attack. A naked 9-year-old girl is at its center.
Social Media Marketing

Your Hashtag and Your Brand Go Hand in Hand

Social media campaigns fail all the time. The culprit? Hashtags are too often just an afterthought.
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