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Social Media

Take It From The Pros

3 Steps to Omnipresence

Be so omnipresent unforeseen setbacks will not set you back.
Social Media

Nielsen Adds Facebook Conversations to Its TV Ratings

The media research firm will track public and private conversations regarding television shows on the platform.
Twitter

How to Craft the Perfect Tweet

It's as much a science as an art.
Twitter

Twitter Suffers Worldwide Outage

The social-media network had greeted visitors with a message that there was something technically wrong.
Customer Service

This Surprising Customer Service Exchange Has Gone Viral

When a Zulilly shopper wanted to return a winter coat, she got an answer she didn't expect.
Privacy Concerns

Despite Social Media's Popularity, Most Americans Don't Want to Give Up Private Data

Clearly, the latest report from Pew shows we're conflicted, because we're still all on Facebook.
Instagram

5 Ways to Grow Your Instagram Following

Don't just ask people to follow you on Instagram. Give them a good reason.
Marketing

Why Split Testing Is the Best Way to Prevent Wasting Marketing Money

Don't spend your marketing budget on the wrong ads. If you use social media platforms to split test your ads, you'll quickly find out which are more effective.
Streaming

Periscope Streams Will Now Autoplay Directly Within Twitter Timelines

The update marks a long-expected culmination of Twitter's acquisition of Periscope, and another means by which it's beefing up its content sprawl.
Twitter

10,000 Characters on Twitter? 4 Reasons to Embrace That Rumored Character Limit.

People's timelines would look the same. And brands could present their message or offer. So, what's all the fuss?
Audience

The Paradox of What Makes Something Go Viral

Trying to figure out the recipe for content that goes wild on the Internet is sort of like trying to figure out how to be most popular kid in school. Trying makes it less likely.
Social Media

Top 20 Social-Media Tools to Add to Your Arsenal in 2016

From generating leads to protecting your reputation, these 20 social-media tools are just a few of hundreds now available to enhance your social-media presence and investment.
Social Media

#Twitter10K: Possibility of 10,000 Character Limit Creates Big Buzz

CEO Jack Dorsey was evasive in his response to rumors about the possibility of longer tweets.