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Social Media

Social Media

12 Proven Tactics for Rapidly Growing Your Presence on Social Media

Growing your following on social media requires being methodical, not magical.
LGBT

Why This 25-Year-Old Marketing Star Left His Job at YouTube to Launch a Philanthropic YouTube Channel

In tapping into a conversation about LGBT rights that was already humming across YouTube, Raymond Braun struck philanthropic -- and marketing -- gold.
Social Media

How to Make Both Spontaneity and Planned Posts Work on Social Media

Social-media marketing is a tough discipline to master, because it makes two demands of marketers that seem to contradict each other.
Online Video

Twitter Embraces a YouTube-Like Video Monetization Model For 'All Publishers and Creators'

Twitter will give creators a 70 percent cut of ad revenues, as opposed to the 55 percent offered by YouTube and Facebook.
Influencers

5 Ways Startups Find the Ideal Social-Media Influencer

The direct route to brand success is winning the support an influencer your target market respects.
Social Media

Twitter Unveils Easy-to-Use 'Moments' Feature That Curates Trending Topics

The new product arrives on the heels of Jack Dorsey's reappointment as CEO.
Facebook Marketing

Dominate Facebook With This $5 Marketing Strategy

If you have ever been frustrated with your lack of organic reach on Facebook, just investing $5 wisely into selected posts can make a huge difference.
Instagram

Surprising No One, Taylor Swift Has the Most Followed Instagram Account

Kim Kardashian, Beyonce, Selena Gomez and Ariana Grande round out the top five.
Social Media

5 Social-Media Rules Brand Managers Need to Break

By learning the true value of social-media rules, you can better evaluate your strategic choice to ditch the status quo.
Facebook Marketing

5 Tips on Creating a Killer Facebook Ad Campaign

While just about every social-networking platform now has its own fully integrated advertising system, Facebook still reigns supreme in terms of features, insights and audience
Social Media Marketing

To Get More Customers to 'Like' You, Be Somebody They Like

The best start to your social-media-marketing strategy is when people enjoy their experience dealing with your business.