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Social Media

Online Video

Snapchat Sees 6 Billion Video Views Every Day. But What Does This Figure Actually Mean?

Snapchat is closing in on Facebook, which reports 8 billion views every day. But such towering metrics can be misleading in terms of actual reach and monetization.
Apps

'Yelp For People' Co-Founder: Your Hate Only Fuels My Resolve to Launch Peeple

Our exclusive Q&A with Julia Cordray, the brassy CEO behind the Internet's most hated app.
Social Media

The Top Social Media Tools for Working Smarter, Not Harder

Stop relying on manual labor and take a deep dive into social-media time saving tools.
Social Media Marketing

Create Your Own Celebrity Status Using Social Media

These days, image is everything, and the proper use of Facebook and Twitter is more important than ever for entrepreneurs.
Marketing

6 Principles That Must Be Applied to Social Media Marketing

Learn the key principles of direct response marketing that you need to follow on all social media platforms.
BuzzFeed

How BuzzFeed Discovered the Secret to Success on Social Media

The news organization was among the earliest to realize sparking an emotional response is what defines "great'' content.
Facebook

Why Facebook 'Dislikes' Can Be Good for Business

There's no such thing as bad press, or a bad Facebook reaction.
Marketing

There Is Nothing Virtual About Building Relationships on Social Media

Social media is such an astounding innovation that we forget people still connect with people, not with personas.
Social Media

Take Care to Learn From These 4 Big Social-Media Blunders

If you're looking to avoid mistakes on social media, take some time to learn where others have gone wrong.
Twitter Marketing

Should Your Brand Throw a Twitter Party?

This hour-long event is a fantastic way to engage an audience while promoting your brand.
Facebook

3 Essentials for Making a Facebook Video That Gets People to Buy

Facebook is providing businesses with the tools they need to market with video.
Instagram

The 9 Things to Consider When Working With Instagrammers

Here are a few pointers on how to engage with Instagram influencers and how to make them work with you on fair terms.
Social Media Business Growth

3 Never-Fail Tactics for Superior Social-Media Engagement

Building a profitable online business is an art but, increasingly, there is some science that helps you figure it out.