Social Media

Twitter

5 Ways to Tune Your Twitter Strategy Based on Audience Behavior

Establishing and maintaining the right balance in terms of content, tone and messaging is essential for building and maintaining an engaged audience.
Connected Entrepreneur

Direct Selling Goes Social, Retools for Millennial Generation

Chantel Waterbury, founder of jewelry company Chloe and Isabel, talks about why she's putting her brand in the hands of 'social retailers'.
Content Marketing

3 Great Choices for a Winning Content-Marketing Strategy

Social-media marketing is a long-term process that succeeds or fails based the fundamentals you build on.
Video

Video on Twitter? This Investor Says Yes, Please.

It will be a 'powder keg, in a good way.'
Books

3 Short Books to Read to Maximize Your Productivity and Marketing

Check out these small bite-size titles to heighten your business awareness.
Twitter Marketing

How Marketers Should Approach the New Twitter

Brands and businesses need to be ready to roll with new changes as soon as Twitter's development team rolls them out.
Twitter Marketing

Blizzard, You Say? These 5 Companies Used the Social-Media Hype to Their Advantage.

With the snow storm come and gone, here's how some big brands capitalized on the weather.
Sponsored Content

The Startup Marketer's Guide to Sponsored Online Content

Through paid media, business owners can realize a regular stream of site visitors, expanded consumer awareness and customer leads.
Online Reputation Management

6 Better Responses to a Bad Review Than Yelling or Sulking

Somebody trashing your company online is hurtful and infuriating but responding that way makes the situation worse.
Twitter

Twitter Premieres New Mobile Video and Group Messaging Features

The social juggernaut added Group Direct Messaging and mobile video recording to its growing list of share-happy bells and whistles today.
Linkedin

8 Ways to Better Market Yourself on LinkedIn

Some of the most influential and accomplished LinkedIn experts offer their best recommendations for making the most of your online marketing.
Advertising

During Super Bowl, the Real Action Will Be on Social Media (Infographic)

2014's game day viewership broke records, which certainly didn't hurt the businesses with ads in the broadcast.
Twitter

Increase Retweets and Improve Engagement on Twitter With These 12 Tips (Infographic)

Twitter is a great marketing platform, but simply firing off tweets isn't going to necessarily translate into leads and sales.
Artists

Tumblr Launches New Ad Initiative to Connect Popular Bloggers With Major Brands

The Creatrs Network would give marketers access to the kind of content that is already resonating among Tumblr's 420 million total users.
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