Social Media

Linkedin

How to Find the Most Fascinating People on LinkedIn

So Barbara Walters created her list of 2014's most fascinating people. Here's an overview by another Walters, a publicist with ideas how to maximize this social-media tool to your benefit in 2015.
Infographics

Attention Millennials: How to Excel at the Dying Art of Phone Conversations (Infographic)

Yes, people still talk on the phone. Here's a handy reminder of how to influence people when you do.
Social Media Marketing

A 3-Step Beginner's Guide to Social-Media Marketing

So you can create a Facebook post -- congratulations! However, that isn't social-media marketing.
Twitter

Twitter Is Selling Ad Space in Your Following List

Don't worry, you didn't accidentally follow MasterCard. They just paid Twitter to be featured on your Following list.
Social Media Marketing

10 Great Social-Media Strategies to Boost Your Results and Save You Time

There's no shortage of intriguing new social media strategies. Here's a look at some that can improve your results -- fast.
Facebook

Facebook Is Facing a Class-Action Lawsuit for Scanning Users' Private Messages

A California judge refused to dismiss the case. Now, the social network is facing legal action for some of its advertising practices.
Business Moving Forward

This App Creates an Instant Digital Dossier for the People You Meet

Refresh helps you make a personal connection by curating digital data.
Social Media

Entrepreneur's 10 Most Popular Stories About Social Media in 2014

Of all the stories we wrote this year that examined social-media trends and advice, these were the ones you liked best.
Guy Kawasaki

The Test All Great Content Must Pass, According to Guy Kawasaki

The former chief evangelist at Apple says this one benchmark determines your social media success.
Productivity

17 Quick Wins to Boost Your Social-Media Marketing Right Away

Take a few minutes to knock a few of these off your list, and you're likely to see gains that go above and beyond the time you've invested.
Twitter Marketing

A Quick Guide to Mastering Twitter for Business

Critical tips to help you maximize your 140-character interactions.
fake followers

Instagram Just Murdered All of Its Robots

That's why your follower count just went down.
Instagram

Instagram Now Valued at $35 Billion, Analyst Says

Could the photo-sharing tool be Zuckerberg's greatest 'steal'?
Guest Blogging

Despite Reports of Its Death, Guest Posting Still Works to Grow Your Online Audience

Writing quality content for a third-party site, with a backlink to your site, remains effective but the emphasis is on "quality.''
Social Media Marketing

4 Free Must-Use Analytics Tools for Social-Media Marketers

Businesses can get a clear picture of how users are interacting with their posts to gain a better understanding of what works and what doesn't.
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