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Social Media


Facebook 'Instant Articles' Has Arrived

The social-networking site is working with a handful of publishers to post news directly into people's news feeds.

Why College Grads Don't Need to Strive for the 500+ Club

When you're just one of hundreds of connections on LinkedIn, it's nearly impossible to leave a lasting impression on someone.
Social Media

How to Build a Social-Media Strategy That Works

To benefit from social media, you need to build a clear strategy that takes into account what you're trying to achieve, who your customers are and what your competition is doing.

Taking Aim at Google, Facebook Builds a Mobile Search Engine

Users will be able to search for links to share natively on Facebook as opposed to rummaging elsewhere on the web.
National Small Business Week

Want to Look Smart on Social Media? 5 Tips From Facebook, LinkedIn and Twitter.

Execs from Facebook, LinkedIn and Twitter tell you what you need to know.

Critics Slam Facebook's 'Filter Bubble' Study

Facebook says a study published in Science magazine proves that personal choice matters more than algorithms in determining what users see-but critics say it doesn't prove that at all.
Social Media Marketing

12 Tips and Tools for Managing Multiple Social-Media Accounts

These suggestions and strategies can help you save some serious time.

Yelp Might Be Exploring a Sale

The consumer review website has put itself on the block for as much as $3.5 billion, one report says.
Influencer Marketing

Influencer Marketing on Instagram: The Next Frontier

Tapping into the power of Instagram to boost sales, grow your consumer base, and increase engagement with your brand is within reach with an influencer marketing campaign.

8 Inspiring Instagram Accounts You Should Follow

Take a peek into the daily lives of successful individuals through images and 15-second video clips.
Social Media

How to Make Time for Social Media Marketing

A small-but-regular effort to build a social media presence can pay substantial marketing dividends.
Social Media

3 Other Social Media Platforms You Should Consider

If you want to reach new audiences, especially those valued millennials, look into these options.
Social Media Marketing

The 11 Must-Use Social Media Strategies to Expand Your Brand

Elevate your company to new heights by going off the beaten track.

LinkedIn Follows Twitter, Shocks Social-Media Investors

Another day, another roller coaster ride for social-media stocks.
Marketing Strategies

Adopting a Winning Social Strategy

Every action you take on social media should add something to your marketing strategy as a whole.