Social Media

Online Video

Long Considered an Eyesore, Vertical Video Is Now Being Embraced by Mobile Marketers

Snapchat, which helped popularize the format, says that vertical video ads are nine times more likely to be viewed to completion than their horizontal counterparts.
Social Media

You Can Now Schedule Instagram Posts Through Hootsuite -- But There's a Catch

While posts can be typed and scheduled through the web-based dashboard, you'll still need your mobile phone to push the post out.
Social Media

The 11 Most Frequently Photographed Cups of Coffee on Instagram (Infographic)

Coffee shots on Instagram are a staple. Here are the blends that generate the most social traction.
Social Media

How to Use Social Media to Ethically 'Stalk' Competitors and Job Candidates

People naturally want to put their best foot forward but, sometimes, you really need to know what that other foot is all about.
Pinterest

6 Strategies for Pinterest Buyable Pins

Pinterest is no longer just a shopping list. It's a shopping site. Move over, Amazon.
Yelp

What's Behind Yelp's Terrible, Horrible, No Good, Very Bad Week

The company reported a loss, a co-founder left and the stock nose-dived.
Twitter

Twitter: What Went Wrong

Twitter shows that you might have a great product and platform, but you still need to manage it right.
Customer Complaints

7 Ways to Soothe a Customer Complaining Online

Customers can complain anonymously but you have to respond publicly. Be nice and patient.
Project Grow

5 Ways to Generate Business Through LinkedIn

Make sure you're taking full advantage of the professional social network.
Linkedin

Good News for Your Inbox: LinkedIn Cuts Back on Annoying Emails

The company is decreasing the number of emails it sends to users.
Facebook Marketing

How to Get Lost Facebook 'Likes' Back

Facebook has cleared out inactive or fraudulent accounts, which means 'like' counts have dropped. Here's how to build yours back up.
Copyrights

What Businesses Should Know About Copyright and Twitter Use

When your social media presence is an integral part of your livelihood, it's important to know what you can do to protect yourself.
Google Plus

Google Admits Defeat and Guts a Key Part of Google+

'While we got certain things right, we made a few choices that, in hindsight, we've needed to rethink.'
Periscope

4 Reasons Brands Should Use Periscope

Marketing pros in industries where live streaming is gaining traction can't afford to lag behind.
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