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Technology

Inside the Subtle Marketing Shift That Changed Roomba's Fortunes

How lowering expectations and downplaying its own technology helped a cutting-edge company reach a whole new customer.

6 Entrepreneurs Share Their Secrets to Getting Customers to Return

From giving gifts to increasing offerings, here are some ways to keep customers coming back.

10 Tools to Help Automate Your Small Business Tasks

Whenever you can automate a task, do it.

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