solving a problem

Science & Technology

Inside the Subtle Marketing Shift That Changed Roomba's Fortunes

How lowering expectations and downplaying its own technology helped a cutting-edge company reach a whole new customer.

Entrepreneur Plus - Short White
By Joe Keohane
Growing a Business

6 Entrepreneurs Share Their Secrets to Getting Customers to Return

From giving gifts to increasing offerings, here are some ways to keep customers coming back.

Productivity

10 Tools to Help Automate Your Small Business Tasks

Whenever you can automate a task, do it.