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Starbucks

Franchises

Subway's Tweets Top List

A recent survey finds that the sandwich franchise beats out McDonald's, Starbuck and others when it comes to social media. We asked why.
Finance

Filed Your Taxes? You Deserve a Cup of Coffee

Most companies link their promotions to days that people love to celebrate. Seattle's Best Coffee, among others, is tying its latest campaign to a day that most dread...Tax Day
Marketing

Secrets of the 10 Most-Trusted Brands

Dreaming of the day your business becomes a household name? Follow these examples.
Starting a Business

How to Create a Profitable Business Idea

To do so, you'll need to understand the value proposition you're creating. Consider these steps to put your startup idea to the test.
Marketing

Baristas, the Hooters of Coffee, Tries Reality TV

The Seattle coffee chain is holdings auditions to cast "hot young girls as servers" for a new reality show. A recent Tampa casting call, however, came up short.
Starting a Business

What to Do When You've Built It and No One Comes

When you have something to sell, being stuck in one place isn't always a winning idea. Fortunately, there is an alternative.
Entrepreneurs

How the Serial Entrepreneur Behind Tazo Tea Brews Up Success

Steven Smith built his career around tea, including selling a company to Starbucks for $9 million. Now this serial entrepreneur is succeeding on his own terms.
Finance

A Starbucks Initiative to Brew Up U.S. Jobs

An initiative by Starbucks and Opportunity Finance Network is pouring small-business funding into private lending institutions
Finance

Starbucks Is Into Them. But What Exactly Are CDFIs?

A quick guide to Community Development Financial Institutions: How they work and whether they can help you get money to start your business.
Growth Strategies

What You Can Learn About Innovation from Amazon, Starbucks and USPS

How do the big companies stay on top? Take a look at some of the new customer-service ideas Amazon, USPS and Starbucks have in store.
Finance

Can Starbucks, GE and MillerCoors Save Small Business?

Big companies have recently announced plans to provide loans to small businesses.
Marketing

How to Build a Winning Brand

Create your image, get known and give your customers what they want. Just leave the ego at home.
Marketing

A Starbucks Marketer's Essential Tweets

Adam Brotman, Starbucks vice president of digital ventures.
Starting a Business

The Influencers

What forces will affect your business in the coming year? Here are the 25 people, trends and events you can't afford to ignore.