Starting a Business

Market Research

Why Entrepreneurs Must Research Market Size

Reasonably and thoughtfully estimating an idea's potential market size is a key step to successfully bringing an idea to market.
worth-knowing

Apply These 5 Darwinian Secrets, and Your Product Will Thrive

A species that evolves faster has a larger footprint in time. Same with startups.
Pitching Investors

Create Value -- Not Just Buzz -- For Your Customers

Too many startups neglect the most important goal: determining why someone would want to buy what they're selling.
Starting a Franchise Business

5 Ways to Know If Your Business Is Ready to Franchise

Think you're ready to become the leader of a brand? Proceed very, very carefully.
Elevator Pitch

3 Steps to the Perfect 3-Minute Pitch

Whether you're looking for partners, investors or guidance, you need to be able to communicate a succinct summary of your startup's value.
Market Research

A Simple Guide to Measuring Your Product-Market Fit

What you need to know about gauging the market for your new product or service.
Veterans

5 Things Veterans Should Know to Start a Technology Business

Veterans are well prepared to launch the next great startup. Many just need the right help to do so.
worth-knowing

Don't Buy Into the Lies -- It's Possible to Have a Career and a Family

Concerns about balance are valid, but don't let the naysayers keep you from your dreams.
Business Plans

4 Essential Considerations of a Bank-Friendly Business Plan

Your business plan is not an academic exercise or a hoop to jump through, it's a living document that shows investors, advisors and business partners that you are serious about making your dream reali...
worth-knowing

6 Tips to Smash Your Kickstarter Goal in a Single Day

With a little strategy, you can raise capital and brand awareness -- fast.
Guy Kawasaki

The Only 10 Slides Needed When Pitching Your Business (Infographic)

Renowned entrepreneur Guy Kawasaki breaks down how to pitch to investors in just 10 slides.
Product Launch

4 Secrets to a Successful Product Launch

Anyone can put something together and tell people to buy it, but it takes an intentional plan to do a launch right.
Take It From The Pros

Do You Really Need to Be a Tech Disruptor to Be Successful?

Even in the realm of tech startups, many of the most successful businesses are using existing technologies to solve real-world problems, not inventing new technologies from whole cloth.
Project Grow

6 Critical Questions Your Business Plan Must Answer

If you want to lay the groundwork for a stable business and attract investors, make sure you're hitting these points.
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