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Starting a Business

Elevator Pitch

Entrepreneur Elevator Pitch Ep. 6: Can a Saliva Test Tell You Whether He's the One?

Contestants have 60 seconds to spit out a pitch for their product or business, and viewers can support their favorite ideas via Indiegogo.
Startups

Be Different or Die: Find New Business in Your Crowded Space

Uber's doing one thing right -- differentiating itself enough to dive into a tightly packed startup space. Here's how you can stand out from the crowd, too.
Naming a Business

Branding Your Name: A Double-Edged Sword

Pasting your name on your company may seem like genius, but the potential pitfalls are bottomless.
Starting a Business

How to Handle Multiple Roles When Starting a Business

Jon Oringer on the benefits of wearing multiple hats during the early stages of Shutterstock.
Starting a Business

7 Low-Risk Businesses You Can Start Tomorrow

"You don't find customers for your products. You find products for your customers," Seth Grodin has written. So, what's your product?
Billionaires

Watch This Billionaire Define Entrepreneurship and Give Advice on How You Can Get Your Start

John Paul DeJoria is the co-founder of Paul Mitchell Systems, Patrón Spirits and ROK Mobile.
Starting a Business

The Complete, 12-Step Guide to Starting a Business

Everything you need to know about how to start a business.
Women Entrepreneurs

Corporate Politics and Toxic Environments Are the Real Reasons Women Are 'Leaning Out'

Corporations complain there is not enough talent, even as they ignore work environments that drive away women in their career prime.
Startup Basics

Want to Be an Entrepreneur? Get Comfortable Being Uncomfortable.

When you start a business, you wake up every day not knowing what you're about to do.
Entrepreneurs

This is the Mindset to Stick by When You're Feeling Defeated in Your Business

Toxic negative thinking is the toughest barrier facing many entrepreneurs.
Side Hustle

15 Easy Ways to Make Extra Money at Home

A side income feels like being rich if you already have a day job that covers the bills.
Elevator Pitch

Watch: Why Investors Avoid Fads and Always Look Under the Hood

On this week's episode of "Entrepreneur Elevator Pitch," one contestant learns what's going on behind the scenes is more important than the product she's pitching.